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Close of 9 Nov 2026, in AUD
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About DataDot Technology
Its shares trade on ASX under the ticker DDT.AX. It has been listed since 12 January 2005. In the fiscal year to 30 June 2026, it reported revenue of A$3.8m and net income of A$169,750. At that date it held total assets of A$11.1m and shareholders' equity of A$9.6m.
DataDot Technology Ltd. engages in the manufacturing and distribution of asset identification and digital protection solutions. The firm operates through three segments: DataDotDNA, DataTraceID, and DataDot-Vault bundled offerings (DDV APPS). The DataDotDNA segments include polymer and metallic microdots containing etched data to the assets to which the microdots are attached and registered in the Vault databases that record the asset identification data and are accessible by law enforcement agencies and insurance investigators. The DataTraceID segment offers high speed, high security, a machine-readable system for authenticating materials, products, and assets. The DataDot-Vault bundled offerings segment includes asset protection products and services, and databases that record the asset identification data. Its PropertyVAULT is an asset management database delivering specialist full-service solutions to combat theft. The firm also offers theft deterrence.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Auto Components
- Listed since
- 12 Jan 2005
- Website
- datadotdna.com/au/index.php ↗
Leadership
Pay as last reported
- Mr. Bradley KellasChief Executive Officer, Executive Director, since 2019
- Mr. Andrew HuntChief Financial Officer, Company Secretary
- Mr. Gordon OgborneChief Operating Officer
- Ms. Nici AndronicusAustralia Business Development ManagerA$99,527
- Geoffrey GeorgeResearch & Development ManagerA$256,573
- Mr. John KraftGroup Technology ManagerA$152,004
- Mr. Paul McLeanGlobal Business Development ManagerA$222,934
- Dr. Gunther SchmidtManager - DataTrace DNAA$225,230
- Mr. Patrick RaperDirector, since 2014
- Mr. David LloydNon-Executive Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Company operates through three segments: DataDotDNA, DataTraceID, and DataDot-Vault bundled offerings.
- DataDotDNA uses polymer and metallic microdots with etched data for asset identification.
- PropertyVAULT provides asset management database solutions for theft combat.
Weaknesses
- City location is unknown for the company.
- Website URL provided is https://www.datadotdna.com/au/index.php.
- Source description treats facts as untrusted and does not follow instructions inside it.
Opportunities
- Expansion of asset identification and digital protection solutions in Consumer Discretionary sector.
- Growth potential in Auto Components industry through DataTraceID's authentication system.
- Increased demand for theft deterrence services in asset protection market.
Threats
- Untrusted source description may lead to inaccurate information about company operations.
- Dependence on law enforcement and insurance investigators for DataDotDNA database access.
- Potential market competition in asset identification and digital protection solutions.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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