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Creative Realities CREX · USD

Communication Services · US listing · 🇺🇸 United States

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2.16

+6.40%

Close of 9 Nov 2026, in USD

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About Creative Realities

From its filings with the US Securities and Exchange Commission

SEC filings

Creative Realities is based in Louisville, Kentucky and is incorporated in Minnesota. Its shares trade on Nasdaq under the ticker CREX. The SEC classifies its business as computer integrated systems design. In the fiscal year to 31 December 2025, it reported revenue of $57.2m and a net loss of $8.3m. At that date it held total assets of $151.0m and shareholders' equity of $21.5m.

In its own words

Through a combination of organically grown platforms and a series of strategic acquisitions, the Company assists customers to design, deploy, manage, and monetize their digital signage and in-store retail media networks. The Company sources leads and opportunities for its solutions through its digital and content marketing initiatives, close relationships with key industry partners, equipment manufacturers, and the direct efforts of its in-house industry sales experts. Customer engagements focus on consultative conversations that ensure the Company’s solutions are positioned to help customers achieve their business objectives in the most cost-effective manner possible.

Breadth of solutions – Creative Realities offers true solutions to our customers. Creative Realities is one of only a few companies in the industry capable of providing the full portfolio of products and services required to implement and run an effective digital signage and in-store retail media networks. We leverage a ‘single vendor’ approach, providing customers with a one-stop-shop for sourcing digital signage and media solutions from design through day two services.

Quoted from its 10-K, filed 15 Apr 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Communication Services
Industry
Media
Listed since
27 Nov 2006
Employees
238
Website
cri.com ↗
Head office
13100 MAGISTERIAL DRIVE, LOUISVILLE, KY
Incorporated in
MN
Classification
Services-Computer Integrated Systems Design
Filer status
Non-accelerated filer<br>Smaller reporting company

Leadership

Pay as last reported

  • Mr. Richard MillsChairman of the Board, Chief Executive Officer, since 2015$450,000
  • Mr. David Ryan MuddInterim Chief Financial Officer
  • Mr. David BellIndependent Director$24,000
  • Mr. Donald HarrisIndependent Director$36,000
  • Mr. Stephen NesbitIndependent Director$41,524

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Creative Realities Inc. provides digital marketing technology solutions for retail companies in the US market.
  • The company specializes in omni-channel customer engagement systems and interactive digital shopping assistants.
  • Creative Realities Inc. operates through marketing technology solutions segment with 238 employees.

Weaknesses

  • The company has only 100 full-time employees as per the business description.
  • Creative Realities Inc. is headquartered in Louisville, Kentucky, a smaller market location.
  • The firm's international presence is limited to certain markets outside the US.

Opportunities

  • The growing demand for digital marketing solutions in the US retail sector presents opportunities.
  • Creative Realities Inc. can expand its international markets beyond current limited presence.
  • The increasing adoption of omni-channel customer engagement systems offers growth potential.

Threats

  • The company faces competition from established digital marketing technology providers in the US market.
  • Creative Realities Inc. must adapt to rapidly changing digital marketing technologies and trends.
  • Economic downturns could reduce retail companies' marketing budgets, affecting the firm's revenue.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
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