10.09
+4.45%
Close of 9 Nov 2026, in USD
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About BRC
From its filings with the US Securities and Exchange Commission
BRC is based in West Valley City, Utah and is incorporated in Delaware. Its shares trade on NYSE under the ticker BRCC. The SEC classifies its business as beverages. In the fiscal year to 31 December 2025, it reported revenue of $398.3m and a net loss of $11.9m. At that date it held total assets of $209.2m and shareholders' equity of $45.7m.
Black Rifle Coffee Company is a Veteran-founded and led premium coffee, and energy drink, company operating through one reportable segment composed of three primary channels: Wholesale, DTC, and Outposts. We leverage in-house media and content creation to support brand awareness, customer engagement, and community building. Founded in 2014 by U.S. Army Veteran Evan Hafer, Black Rifle Coffee began with a one-pound coffee roaster in a garage, where Hafer personally roasted, packaged, and shipped coffee directly to consumers. Today, we have grown into a widely recognized and nationally distributed brand steadfast in its commitment to supporting active-duty military, Veterans, first responders, and others who share our values.
Black Rifle Coffee operates out of offices in West Valley City, Utah; San Antonio, Texas; and Nashville, Tennessee, with a manufacturing facility in Manchester, Tennessee. Our product offerings have expanded beyond traditional roast coffee to include single-serve coffee and ready-to-drink coffee products, as well as Black Rifle Energy, a ready-to-drink energy beverage launched in late 2024. In addition, we offer Black Rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear designed to extend brand engagement and customer loyalty.
Quoted from its 10-K, filed 2 Mar 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Staples
- Industry
- Food Products
- Listed since
- 19 Apr 2021
- Employees
- 468
- Website
- blackriflecoffee.com ↗
- Head office
- 3131 W. 2210 S., SUITE C, WEST VALLEY CITY, UT, 84119
- Incorporated in
- DE
- Classification
- Beverages
- Filer status
- <br>Emerging growth company
Leadership
Pay as last reported
- Mr. Evan HaferFounder and Executive Chairman of the Board, since 2014$387,596
- Mr. Chris MondzelewskiPresident, Chief Executive Officer, Director, since 2023$3.3m
- Mr. Matthew AmighChief Financial Officer
- Mr. Andrew MccormickGeneral Counsel, Corporate Secretary$903,582
- Mr. Mat BestChief Branding Officer
- Ms. Kathryn DicksonLead Independent Director$210,000
- Mr. Stephen KadenacyDirector, since 2023$3.1m
- Mr. Melvin LandisDirector
- Gen. (Retd.) Clayton HutmacherIndependent Director$336,000
- Mr. Lawrence MolloyIndependent Director$351,000
- Mr. Sean MoriartyIndependent Director
- Mr. Steven TaslitzIndependent Director$190,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 13
- Environment
- 5
- Social
- 15
- Governance
- 20
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- BRC Inc employs 918 full-time staff members in the US.
- The company offers over 20 varieties of roasted whole bean coffee.
- BRC Inc serves active military, veterans, and first responders in America.
Weaknesses
- The company operates its facilities and offices in Salt Lake City.
- BRC Inc went public on 19 April 2021 via an IPO.
- The firm produces creative media content and self-produced podcasts in-house.
Opportunities
- BRC Inc sells Black Rifle Coffee-brand apparel and outdoor lifestyle gear.
- The company distributes ready-to-drink, single-serve, and instant coffee products globally.
- BRC Inc markets coffee brewing equipment, mugs, and thermoses to consumers.
Threats
- The company sources, processes, and manufactures food and beverage products locally.
- BRC Inc sells content and merchandise to a specific niche audience.
- The firm engages in digital and print journalism to build community.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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