56.00
-1.75%
Close of 9 Nov 2026, in SEK
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About Bjorn Borg
Its shares trade on Nasdaq Stockholm under the ticker BORG.ST. It has been listed since 1 May 2007. In the fiscal year to 31 December 2025, it reported revenue of SEK 1.04bn and net income of SEK 92.1m. At that date it held total assets of SEK 719.2m and shareholders' equity of SEK 366.8m.
Bjorn Borg AB engages in the design, production, and sale of clothing, footwear, and accessories. The company is headquartered in Solna, Stockholm. The company went IPO on 2007-05-01. The firm owns and develops the Bjorn Borg brand, which specializes in underwear for women, men and children. Its business activities comprise four segments: Brand, responsible for gaining royalties; Product Development, which develops, designs and produces underwear and adjacent products, as well as sportswear through Bjorn Borg Sport; Wholesale, which provides lingerie and complementary products in Sweden, Finland and England, as well as footwear in Sweden, Finland and the Baltic countries; and Retail, which operates an online shop, as well as over 15 own stores and outlets in Sweden, Finland and England. The Company’s product portfolio is divided into three areas: Underwear, Sportswear, and Licensed products. Furthermore, the Company is a parent of Bjorn Borg Brands AB, Bjorn Borg Inc, Bjorn Borg UK Limited, Bjorn Borg Services AB, Bjorn Borg Sport BV, and Bjorn Borg Limited (China) Limited CR, among others.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 1 May 2007
- Employees
- 150
- Website
- corporate.bjornborg.com ↗
Leadership
Pay as last reported
- Ms. Johanna SchotteniusIndependent Chairman of the BoardSEK 191,000
- Mr. Henrik BungeChief Executive OfficerSEK 7.1m
- Mr. Jens NystromChief Financial Officer
- Ms. Emma BengtssonMarketing Director
- Mr. Andreas GranCreative Director
- Mr. Daniel GrohmanGlobal Operations Director
- Mr. Robin SalazarGlobal E-Commerce Director
- Ms. Johanna SoedergrenChief Commercial Officer
- Ms. Laura TapiaChief Product & Sustainability Officer
- Ms. Cecilia BonstromDirector
- Ms. Alessandra CamaIndependent DirectorSEK 191,000
- Mr. Jens HogstedIndependent DirectorSEK 191,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 80
- Environment
- 84
- Social
- 74
- Governance
- 84
- Direct emissions (scope 1)
- 186 t
- Energy emissions (scope 2)
- 136 t
- Value chain emissions (scope 3)
- 21,316 t
- Women in the workforce
- 75%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Bjorn Borg AB employs 150 full-time employees in Solna, Stockholm.
- Bjorn Borg Sport develops sportswear under the Bjorn Borg brand.
- Bjorn Borg AB owns multiple subsidiaries including Bjorn Borg UK Limited and Bjorn Borg Limited (China) Limited CR.
Weaknesses
- Bjorn Borg AB's Wholesale segment covers only Sweden, Finland, and England for lingerie.
- Bjorn Borg AB's Retail segment operates over 15 stores in Sweden, Finland, and England.
- Bjorn Borg AB's Product Development segment focuses on underwear and sportswear only.
Opportunities
- Bjorn Borg AB's Brand segment gains royalties from the Bjorn Borg brand.
- Bjorn Borg AB's Licensed products segment offers additional revenue streams.
- Bjorn Borg AB's Product Development segment develops adjacent products beyond underwear.
Threats
- Bjorn Borg AB's Retail segment has limited presence in the Baltic countries for footwear.
- Bjorn Borg AB's Wholesale segment lacks coverage in Eastern Europe for lingerie.
- Bjorn Borg AB's Product Development segment does not cover all apparel categories.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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