24.68
+0.33%
Close of 9 Nov 2026, in SEK
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About BHG Group
Its shares trade on Nasdaq Stockholm under the ticker BHG.ST. It has been listed since 27 March 2018. In the fiscal year to 31 December 2025, it reported revenue of SEK 10.58bn and net income of SEK 145.3m. At that date it held total assets of SEK 10.53bn and shareholders' equity of SEK 5.87bn.
BHG Group AB engages in the provision of home improvement products. The company is headquartered in Malmo, Skane. The company went IPO on 2018-03-27. The Company’s operations comprise two segments: DIY and Home furnishing. The DIY segment includes do it yourself products for home and garden improvement. The company comprises such online stores as bygghemma.se, netrauta.fi, taloon.com, frishop.dk, badshop.se, talotarvike.com, stonefactory.se, golvpoolen.se, lindstromsbad.se, vitvaruexperten.se, tvexperten.se, among others, as well as showrooms. The Home furnishing segment sells furniture and decor. The company includes such online stores as trademax.se, chilli.se, kodin.fi, furniturebox.se, myhomemobler.dk and wegot.se, among others, as well as showrooms. The firm operates in Sweden, Finland, Norway and Denmark.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 27 Mar 2018
- Employees
- 1,473
- Website
- wearebhg.com ↗
Leadership
Pay as last reported
- Mr. Christian BubenheimIndependent Chairman of the BoardSEK 700,000
- Mr. Gustaf OehrnGroup Chief Executive Officer, since 2020SEK 10.3m
- Mr. Mikael HagmanDeputy Chief Executive Officer and Head of Home Improvement Segment
- Mr. Jesper FlemmeGroup Chief Financial Officer
- Mr. Martin LeoGroup Chief Technology Officer and Head of Sustainability
- Mr. Bank BergstroemHead of Premium Living Segment
- Mr. Johan EngstromHead - Value Home
- Mr. Kristian EikreDirector
- Mr. Mikael OlanderDirector, since 2012SEK 300,000
- Ms. Pernille FabriciusIndependent Director
- Ms. Joanna HummelIndependent DirectorSEK 500,000
- Ms. Negin YeganegyIndependent DirectorSEK 400,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 75
- Environment
- 90
- Social
- 96
- Governance
- 40
- Direct emissions (scope 1)
- 2,896 t
- Energy emissions (scope 2)
- 281 t
- Value chain emissions (scope 3)
- 17,964 t
- Women in the workforce
- 43.9318%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- BHG Group AB enjoys several strengths that contribute to its success and competitive advantage. These strengths include:
Weaknesses
- Despite its strengths, BHG Group AB also faces certain weaknesses that may hinder its growth and performance. These weaknesses include:
Opportunities
- BHG Group AB has several opportunities to exploit in the market in order to grow and expand its business. These opportunities include:
Threats
- BHG Group AB faces certain threats that may impact its performance and market position. These threats include:
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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