9.54
+2.25%
Close of 9 Nov 2026, in USD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Bark
From its filings with the US Securities and Exchange Commission
Bark is based in New York, New York. Its shares trade on NYSE under the ticker BARK. The SEC classifies its business as retail-retail stores, nec. In the fiscal year to 31 March 2026, it reported revenue of $394.8m and a net loss of $39.0m. At that date it held total assets of $170.0m and shareholders' equity of $72.0m.
We believe that dogs and humans are better together and we aspire to be the world’s favorite dog brand. We are a team of dog-obsessed people committed to delivering personalization at scale by satisfying each dog’s distinct personality, preferences, and needs with the best products and services. Since our founding in 2011, we have happily served millions of dogs and their people.
We began our journey with a monthly-themed subscription of toys, treats, and chews, tailored to the needs of each customer based on their dog’s size, play style, allergies, and more. By viewing each dog as an individual, and by creating magical experiences for our customers, we have been able to build lasting relationships with millions of dogs and their parents. Our customer service (“Happy Team”) proactively engages around 175,000 customers each month. We use the valuable data from these customer interactions to inform the design and development of future products, and we leverage it along with AI technology to recommend additional products to our customers through cross-selling and Add-to-Box (“ATB”).
As a leading U.S. dog toy brand by revenue, we continue to leverage our brand strength to compete in complementary consumable categories, such as treats and chews. These offerings support our core toy business and expand our total addressable market. To optimize profitability, BARK recently narrowed its consumables portfolio by discontinuing certain products, including kibble and dental.
Quoted from its 10-K, filed 10 Jun 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 11 Nov 2020
- Employees
- 501
- Website
- bark.co ↗
- Head office
- 120 BROADWAY, 12TH FLOOR, NEW YORK, NY, 10271
- Classification
- Retail-Retail Stores, NEC
- Filer status
- Accelerated filer<br>Smaller reporting company
Leadership
Pay as last reported
- Mr. Matt MeekerExecutive Chairman of the Board, Chief Executive Officer, Co-Founder, since 2011$3.3m
- Mr. Henrik WerdelinCo-Founder, Director, since 2011$290,000
- Mr. Zahir IbrahimChief Financial Officer$1.6m
- Ms. Allison KoehlerChief Legal Officer, General Counsel, Secretary$992,062
- Mr. Michael BlackChief Revenue Officer
- Ms. Elizabeth MclaughlinLead Independent Director$239,194
- Mr. Larry BodnerIndependent Director$204,194
- Ms. Paulette DodsonIndependent Director$204,194
- Mr. James McGintyIndependent Director$220,444
- Ms. Michele MeyerIndependent Director$200,444
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 51
- Environment
- 55
- Social
- 56
- Governance
- 41
- Women in the workforce
- 67%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- BarkBox and Super Chewer subscription products drive recurring revenue streams.
- BARK's vertically integrated model ensures quality control across all product categories.
- Bark Inc. employs 900 full-time employees in New York City.
Weaknesses
- Bark Inc. has no retail presence outside of its DTC and retail partner network.
- BARK's product range is limited to dog-centric items without expansion into other pet categories.
- The company's reliance on subscription models may lead to customer churn.
Opportunities
- Expanding into international markets like Germany could leverage BARK's brand recognition.
- Growing demand for pet products in the US market presents significant growth potential.
- Bark Inc. can introduce new product lines such as kibble and dental care to increase market share.
Threats
- Competition from established pet retailers like Petco poses a risk to market share.
- Economic downturns could reduce discretionary spending on pet products.
- Regulatory changes in the Consumer Discretionary sector may impact product offerings.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.