7.76
+0.26%
Close of 9 Nov 2026, in EUR
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About AFC Ajax
Its shares trade on Euronext Amsterdam under the ticker AJAX.AS. It has been listed since 6 May 1998. In the fiscal year to 30 June 2026, it reported revenue of €188.3m and net income of €2.0m.
AFC Ajax NV engages in the management and operation of a football team. The company is headquartered in Amsterdam, Noord-Holland. The company owns and operates AFC Ajax, a football team based in Amsterdam. The team plays its home matches at the Amsterdam ArenA. The firm obtains its revenue from five main sources: sponsoring, merchandising, the selling of television and Internet rights, ticket sales and the selling of players. The company reports four segments: Football, Retail, Merchandising and Experience, comprising the museum dedicated to the club’s history. The firm also offers travel and event organization which is specialized in organizing official hospitality packages to home games of AFC Ajax, as well as youth football camps and clinics and Ajax television broadcasting services.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Entertainment
- Listed since
- 6 May 1998
- Employees
- 409
- Website
- english.ajax.nl ↗
Leadership
Pay as last reported
- Mr. Hans WijersChairman of the Supervisory Board, since 2012
- Michael KinsbergenManaging Director and Chairman of the Executive Board
- Jeroen SlopMember of the Executive Board, Chief Financial Officer€270,000
- Edwin van de SarMember of the Executive Board and Director of Marketing
- Tonnie Bruins SlotMember of the Management Board
- Jan BuskermolenMember of the Management Board
- Dr. Maarten OldenhofMember of the Management Board
- Ronald PieloorMember of the Management Board
- Dick SchoenakerMember of the Management Board
- Cees VervoornMember of the Management Board
- Marc OvermarsMember of the Executive Board and Director of Football Business
- Dolf ColleeMember of the Supervisory Board
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- AFC Ajax NV possesses several strengths that contribute to its success and prominence in the football industry. These strengths include a rich history and tradition, which has earned the club a loyal fanbase and a strong reputation both locally and internationally. Furthermore, AFC Ajax NV boasts a highly skilled and talented team of players, along with a strong youth academy that consistently produces top-level talents. The club also benefits from a stable financial position, enabling them to invest in their facilities and retain key players.
Weaknesses
- Despite its strengths, AFC Ajax NV also faces certain weaknesses that require attention. One of the weaknesses is the limited financial resources compared to some of the top European clubs. This financial disparity often results in losing key players to wealthier clubs. Additionally, the club struggles with maintaining a consistently high level of performance, which has hindered their success in major competitions. Furthermore, they may face challenges in attracting top-tier talent due to the competition from wealthier clubs.
Opportunities
- There are several opportunities that AFC Ajax NV can capitalize on to further enhance their position in the football industry. One opportunity lies in expanding their brand and fanbase globally through strategic marketing initiatives. Another opportunity is the potential investment and partnership opportunities with both local and international sponsors, allowing the club to secure additional funding for player acquisitions and infrastructure development. The growing popularity of streaming platforms for sports offers AFC Ajax NV the chance to increase their revenue through broadcasting rights and digital media partnerships.
Threats
- AFC Ajax NV is faced with threats that may impede their progress and success. One notable threat is the intense competition from other domestic and international football clubs. The financial power of some clubs could lead to the poaching of Ajax's top talents, making it challenging to consistently assemble a competitive team. Another threat comes from unexpected events such as injuries, which can significantly impact team performance and competitiveness. Finally, changes in regulations or governing bodies' decisions may also pose a threat to AFC Ajax NV's operations and financial stability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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