42.10
-0.94%
Close of 9 Nov 2026, in SEK
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About Adtraction Group
Its shares trade on Nasdaq Stockholm under the ticker ADTR.ST. It has been listed since 7 December 2021. In the fiscal year to 31 December 2025, it reported revenue of SEK 1.19bn and a net loss of SEK 19.9m. At that date it held total assets of SEK 536.3m and shareholders' equity of SEK 210.4m.
Adtraction Group AB engages in the provision of marketing assistance to businesses and other organizations. The company is headquartered in Stockholm, Stockholm. The company went IPO on 2021-12-07. The firm is active in two verticals, e-commerce and finance, where Adtraction develops and operates a platform that connects advertisers, who want to increase their sales, with various forms of partners, such as digital magazines, influencers, bloggers, forums, mobile apps and price comparison sites , which wants to generate revenue based on its content and its visitors. Adtraction's platform functions as a marketplace for digital marketing where the buying side consists of advertisers and the sales side of partners. Advertisers work with partners to market their products or services online, and pay commissions through Adtraction when this generates sales. Adtraction has local offices in eleven countries in Europe, with headquarters in Stockholm.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 7 Dec 2021
- Website
- adtraction.com ↗
Leadership
Pay as last reported
- Mr. Max HegerIndependent Chairman of the Board
- Mr. Simon GustafsonChief Executive Officer, Managing DirectorSEK 1.1m
- Mr. Andreas HagstromChief Financial Officer
- Mr. Christian LongbergChief Technology Officer
- Mr. Markus BjernvallHead of Platform, Director, since 2007
- Ms. Anna HjortaasHead of Marketing and Communications
- Ms. Johanna OlssonChief Commercial Officer
- Ms. Dominika SkretowskaGroup Operations Manager
- Mr. Arash HakimiIndependent Director
- Mr. Pelle PetterssonIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Adtraction operates a platform connecting advertisers with partners in e-commerce and finance.
- The firm maintains local offices in eleven countries across Europe.
- Advertisers pay commissions through Adtraction when partners generate sales for them.
Weaknesses
- The company is headquartered in Stockholm, which limits its immediate local presence.
- Adtraction relies on digital magazines and influencers to drive partner revenue.
- The business model depends entirely on online sales generated by partners.
Opportunities
- Adtraction can expand its marketplace for digital marketing to new advertisers.
- The firm may grow its partner network including bloggers and mobile apps.
- Adtraction could increase sales by targeting more finance sector advertisers.
Threats
- Adtraction faces competition from other digital marketing marketplace platforms.
- Changes in influencer marketing trends could reduce partner effectiveness significantly.
- Economic downturns might cause advertisers to reduce their marketing commissions.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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