1.78
+1.14%
Close of 9 Nov 2026, in HKD
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About Fineland Living Services Group
Its shares trade on HKEX under the ticker 9978.HK. It has been listed since 15 November 2017. In the fiscal year to 31 December 2025, it reported revenue of CN¥341.7m and a net loss of CN¥51.1m. At that date it held total assets of CN¥300.1m and shareholders' equity of −CN¥20.5m.
Fineland Real Estate Services Group Ltd. engages in the provision of property intermediary services. The company is headquartered in Guangzhou, Guangdong. The company went IPO on 2017-11-15. The firm operates three segments. The Real Estate Agency Services segment is involved in providing online property referral and agency services in primary market, secondary market and online. The Property Research and Consulting Services segment provides property developers with market macroeconomic analysis and formulates overall project strategies. The integrated services segment provides value-added services to property developers, individual customers and companies, including helping property developers identify and receive potential tenants.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Real Estate
- Industry
- Real Estate Management & Development
- Listed since
- 15 Nov 2017
- Employees
- 655
- Website
- finelandassets.com ↗
Leadership
Pay as last reported
- Mr. Ming FongExecutive Chairman of the Board, since 2017CN¥120,000
- Mr. Ligong SunChief Executive Officer, Executive Director, since 2025
- Ms. Xiaoqing OuyangGeneral Manager - Risk Control Department, Assistant to the Chairman
- Mr. Peng XuDeputy General Manager
- Ms. Xiaoming ZhuDeputy General Manager
- Mr. Shuguang HanExecutive Director, since 2021CN¥65,000
- Ms. Lai Wa TseExecutive Director, since 2017CN¥120,000
- Ms. Charmayne ChanCompany Secretary
- Mr. Chenhua DuIndependent Non-Executive DirectorCN¥178,000
- Mr. Wai Hung LeungIndependent Non-Executive DirectorCN¥179,000
- Mr. Qiusheng TianIndependent Non-Executive DirectorCN¥178,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Fineland Real Estate Services Group Ltd is a well-established company with extensive experience in the real estate industry. Their strong reputation for providing high-quality services has enabled them to build a loyal customer base.
- The company has a diversified portfolio of properties, including residential, commercial, and industrial real estate, which allows them to cater to a wide range of client needs. This diversity also helps mitigate risks associated with fluctuations in specific sectors of the real estate market.
- Fineland Real Estate Services Group Ltd has a strong network of industry partners, including developers, contractors, and lenders, which allows them to access and secure favorable deals for their clients. This network also provides them with valuable market insights and helps them stay competitive in the industry.
Weaknesses
- One potential weakness of Fineland Real Estate Services Group Ltd is their heavy reliance on the local real estate market. This makes them vulnerable to economic downturns or regional market fluctuations. Diversifying their operations geographically could help reduce this weakness.
- Another weakness is the limited technological integration within the company. While they excel in traditional real estate practices, their competitors are increasingly utilizing innovative technologies and online platforms to enhance customer experiences and gain a competitive edge.
- Maintaining a highly skilled workforce is crucial in the real estate industry. However, attracting and retaining talented professionals may be a challenge for Fineland Real Estate Services Group Ltd due to the stiff competition and labor market dynamics.
Opportunities
- The growing demand for sustainable and environmentally-friendly properties presents an opportunity for Fineland Real Estate Services Group Ltd to tap into a niche market. By promoting green initiatives and offering eco-friendly real estate options, they can attract environmentally-conscious clients.
- Expanding their services to include property management and rental services could also open up new revenue streams for the company. These complementary services would allow Fineland Real Estate Services Group Ltd to offer a comprehensive solution to their clients' real estate needs.
- The emergence of smart home technologies and the integration of Internet of Things (IoT) devices into properties present an opportunity for the company to differentiate themselves by providing smart home solutions and offering a more technologically advanced living experience to their clients.
Threats
- The real estate industry is inherently cyclical and influenced by macroeconomic factors. Economic downturns, changes in interest rates, and geopolitical uncertainties can negatively impact the demand for real estate services. Fineland Real Estate Services Group Ltd needs to stay vigilant and adapt to changing market conditions.
- Increasing competition from new entrants, online real estate platforms, and discount brokerages poses a threat to Fineland Real Estate Services Group Ltd's market share. They need to continuously enhance their value proposition and differentiate themselves through exceptional customer service and expertise.
- Changes in government regulations and policies related to real estate, zoning, or construction can significantly impact the operations of the company. It is imperative for Fineland Real Estate Services Group Ltd to stay informed and adapt their strategies accordingly to comply with any new regulations.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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