8.95
-2.19%
Close of 9 Nov 2026, in HKD
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About Newborn Town
Its shares trade on HKEX under the ticker 9911.HK. It has been listed since 31 December 2019. In the fiscal year to 31 December 2025, it reported revenue of CNÂĄ8.02bn and net income of CNÂĄ1.09bn. At that date it held total assets of CNÂĄ5.12bn and shareholders' equity of CNÂĄ2.84bn.
Newborn Town, Inc. develops artificial intelligence (AI) based global information distribution platform services. The company is headquartered in Beijing, Beijing. The company went IPO on 2019-12-31. The firm operates its business through two segments: Mobile Advertising Platform Services and Proprietary App Traffic Monetisation. Mobile Advertising Platform Services segment is monetized by selling in-app advertising space, and also provide mobile traffic procurement services to advertisers through its own programmatic mobile advertising platform Solo Math. Proprietary App Traffic Monetisation segment provides a wide range of diversified applications to mobile device users free of charge for mobile traffic, and monetizes such mobile traffic by selling in-app advertising spaces to advertisers.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 31 Dec 2019
- Employees
- 319
- Website
- newborntown.com ↗
Leadership
Pay as last reported
- Mr. Chunhe LiuExecutive Chairman of the Board, Founder, since 2018CNÂĄ18.3m
- Mr. Ping LiChief Executive Officer, Co-Founder, Executive Director, since 2019CNÂĄ5.1m
- Ms. Xiaonan LyuFinance Director
- Mr. Yongjie LiChief Operating Officer
- Mr. Chunjian YeChief Technology Officer, Executive Director, since 2021CNÂĄ8.2m
- Mr. Jian SuExecutive Director, since 2021CNÂĄ266.9m
- Mr. Tao HanProduct Director
- Mr. Wai Ki Au-yeungJoint Company Secretary
- Mr. Pengliang SongJoint Company Secretary
- Ms. Sichao ChenNon-Executive Independent Director
- Mr. Shujin ChiNon-Executive Independent DirectorCNÂĄ83,000
- Mr. Ming GaoNon-Executive Independent DirectorCNÂĄ27,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Newborn Town Inc excels in several areas which contribute to its success and market position:
- Newborn Town Inc is known for its innovative technology solutions that are at the forefront of the industry. This enables the company to stay ahead of the competition and offer unique features to its users.
- The company has a highly skilled and experienced team that is dedicated to driving innovation and delivering high-quality products. The team's expertise allows Newborn Town Inc to develop and maintain its leading position in the market.
Weaknesses
- Despite its strengths, Newborn Town Inc also faces several weaknesses that need to be addressed:
- The company has primarily focused on specific markets, which has limited its market reach. Expanding into new markets could provide opportunities for growth and revenue diversification.
- Newborn Town Inc heavily relies on partnerships with other companies for distribution and access to users. This dependency can be a challenge if partnerships are not effectively managed or if they dissolve.
Opportunities
- Newborn Town Inc can leverage the following opportunities to further enhance its business:
- Expanding into new geographic markets can significantly increase the company's user base and revenue potential. By adapting its products to suit different cultures and languages, Newborn Town Inc can tap into untapped markets.
- Introducing new products or expanding the current product lineup can help Newborn Town Inc cater to a wider range of user needs and preferences. This diversification can enhance customer satisfaction and drive revenue growth.
Threats
- Newborn Town Inc faces several threats that need attention and mitigation strategies:
- The industry is highly competitive, with numerous players vying for market share. Newborn Town Inc must continuously innovate and differentiate its offerings to stay ahead of competitors.
- Changes in regulations and policies related to data privacy, security, and online content can pose challenges for Newborn Town Inc. Staying updated with regulations and proactive compliance measures are crucial to avoid legal issues and reputational damage.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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