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New Sparkle Roll International Group 970.HK · HKD

Consumer Discretionary · HKEX · 🇭🇰 Hong Kong

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Close of 9 Nov 2026, in HKD

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About New Sparkle Roll International Group

Its shares trade on HKEX under the ticker 970.HK. It has been listed since 18 September 1997. In the fiscal year to 31 March 2025, it reported revenue of HK$2.07bn and a net loss of HK$718.2m. At that date it held total assets of HK$1.91bn and shareholders' equity of HK$966.0m.

New Sparkle Roll International Group Ltd. is an investment holding company, which engages in the distributorships of luxury goods. The company employs 456 full-time employees The firm operates through three segments. The Auto Dealership segment mainly engages in in the distribution of branded automobiles, including Bentley, Lamborghini and Rolls-Royce. The segment also provides related after-sale services. The Non-auto Dealership segment engages in the distribution of branded watches, jewelries, wines, audio equipment, menswear apparels and smokers’ accessories and cigars. The Property Management and Others segment engages in the provision of property management, catering, property rental, money lending, movie development and investment business.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Distributors
Listed since
18 Sept 1997
Employees
456
Website
hk970.com ↗

Leadership

Pay as last reported

  • Dr. Bangyi WangExecutive Chairman of the Board, since 2024
  • Mr. Ling ChenGeneral Manager of BANG and OLUFSEN at Balanorm Beo (Beijing) Trading Development Limited, Head - E-Commerce Division
  • Mr. Hai Tao JiaGeneral Manager - Rolls-Royce Beijing
  • Mr. Yun LeiGeneral Manager - Bentley Tianjin
  • Ms. Jing QuGeneral Manager - Bentley Beijing
  • Ms. Jing Jing LiuDeputy General Manager - Lamborghini Beijing, Head - Purchasing of the Automobile Dealership Division
  • Mr. Qi WenDeputy General Manager, After-Sales and Maintenance Manager - Rolls-Royce Beijing
  • Mr. Peiyuan QiuExecutive Director, since 2024
  • Ms. Ying GuoHuman Resources Director, Beijing Headquarter
  • Mr. Bing ZhangAssistant Financial Controller, Manager - Financial Department, Beijing Headquarter
  • Ms. Jiayuan XuCompany Secretary
  • Mr. Yiyang YouNon-Executive Director

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Distributes luxury brands including Bentley, Lamborghini, and Rolls-Royce in Auto Dealership segment.
  • Non-auto Dealership segment covers watches, jewelry, wines, and luxury accessories.
  • Property Management segment offers diverse services like catering and property rental.

Weaknesses

  • 456 employees may limit scalability in global markets.
  • Reliance on luxury goods distribution could be affected by economic downturns.
  • Limited to three business segments without clear expansion plans.

Opportunities

  • Growing demand for luxury goods in China and Southeast Asia markets.
  • Expansion into new luxury product categories like high-end fashion accessories.
  • Increasing property management needs in urban areas of Hong Kong.

Threats

  • Economic instability in key luxury markets like Europe and North America.
  • Competition from other luxury distributors in Hong Kong and China.
  • Regulatory changes affecting luxury goods imports and distribution.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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