1,169.5
-3.82%
Close of 9 Nov 2026, in JPY
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About Sanrio Co
Its shares trade on Tokyo Stock Exchange under the ticker 8136.T. It has been listed since 23 April 1982. In the fiscal year to 31 March 2026, it reported revenue of ¥194.09bn and net income of ¥54.61bn. At that date it held total assets of ¥234.68bn and shareholders' equity of ¥155.79bn.
Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. The company is headquartered in Shinagawa-Ku, Tokyo-To. Social Communication Gifts business mainly involves in the planning and sales of social communication gifts, as well as greeting cards, publications, the production and sales of video software, and the licensing and management of copyright. The Theme Park business operates theme parks, and plans and provides musicals and others. In addition, the Company is also engaged in the sale and leasing of robots, automobile loan, property and casualty insurance agency business and others.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 23 Apr 1982
- Employees
- 1,276
- Website
- sanrio.co.jp ↗
Leadership
Pay as last reported
- Mr. Shintaro TsujiHonorary Chairman, since 2010
- Mr. Tomokuni TsujiPresident, Chief Executive Officer, Chairman of Subsidiaries, Representative Director, since 2015¥126.0m
- Mr. Jiro KishimuraSenior Managing Director, Senior Managing Executive Officer, Director, since 2015
- Mr. Wataru NakatsukaSenior Managing Director, Senior Managing Executive Officer, since 2021
- Mr. Yasuyuki OtsukaSenior Managing Director, Senior Managing Executive Officer, CEO of Subsidiaries, since 2021¥108.0m
- Mr. Kiyoshi SaitoManaging Director, Managing Executive Officer, Chief Executive Officer of Subsidiaries, since 2021
- Mr. Seiichiro MatsumotoManaging Executive Officer
- Mr. Eiji FukudaManaging Executive Officer, Chief Director of Overseas Business, Manager of Business Planning
- Ms. Kanako MiyoshiManaging Executive Officer
- Mr. Sadanori ShibataManaging Executive Officer
- Ms. Yuko TsujiManaging Executive Officer, since 2015
- Mr. Tatsuya YamashitaManaging Executive Officer, Deputy Chief Director of Asia Business
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 59
- Environment
- 42
- Social
- 77
- Governance
- 58
- Direct emissions (scope 1)
- 1,015.2 t
- Energy emissions (scope 2)
- 8,269.9 t
- Value chain emissions (scope 3)
- 144,379.5 t
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong Brand Portfolio:
- Sanrio has a diverse and recognized brand portfolio, including characters such as Hello Kitty, My Melody, and Aggretsuko. These characters have gained immense popularity and have a strong global fanbase. The company's ability to create enduring and lovable characters is a significant strength and contributes to its success.
- Strong Licensing and Merchandising:
- Sanrio has successfully established licensing agreements with various companies worldwide, enabling them to expand their brand presence across multiple product categories. This diversification of merchandise and presence in various consumer products contributes to the company's revenue generation and market reach.
Weaknesses
- Dependence on Few Key Characters:
- While Sanrio has iconic characters like Hello Kitty, the company may face challenges if the appeal of these characters diminishes or fails to attract newer generations. Over-reliance on a few key characters could potentially limit the company's ability to adapt to changing consumer preferences and trends.
- Limited Geographical Presence:
- Sanrio primarily operates in Asia, with a significant portion of its revenue generated from the Japanese market. This limited geographical presence can expose the company to risks associated with economic fluctuations or market saturation in a particular region. Diversifying into new markets could help mitigate this weakness.
Opportunities
- Expansion into Emerging Markets:
- Sanrio can explore opportunities in emerging markets such as China and India, where there is a growing consumer demand for character-based merchandise. Expanding into these markets could significantly increase the company's customer base and revenue potential.
- Digitalization and E-commerce:
- With the shift towards digitalization and e-commerce, Sanrio can capitalize on online platforms to reach a wider audience and drive online sales. Developing engaging digital content and enhancing their e-commerce capabilities could open up new avenues for growth.
Threats
- Competition from Similar Brands:
- Sanrio faces competition from both international and domestic brands in the character merchandise industry. These competitors may also have strong brand recognition and appeal, making it crucial for Sanrio to continuously innovate and differentiate its offerings to maintain market share.
- Global Economic Uncertainty:
- Fluctuations in global economies can impact consumer spending and preferences. Economic downturns or recessions may lead to reduced consumer demand for non-essential products, including character merchandise. Sanrio must monitor economic trends and adapt its strategies accordingly to mitigate the impact of economic uncertainties.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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