Phoenix Tours International 5706.TW · TWD
Consumer Discretionary · Taiwan Stock Exchange · 🇹🇼 Taiwan
40.30
+1.00%
Close of 9 Nov 2026, in TWD
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About Phoenix Tours International
Its shares trade on Taiwan Stock Exchange under the ticker 5706.TW. It has been listed since 30 November 2001. In the fiscal year to 31 December 2025, it reported net income of TWD 287.7m. At that date it held total assets of TWD 3.27bn and shareholders' equity of TWD 1.91bn.
Phoenix Tours International, Inc. engages in the provision of travel agency services. The company is headquartered in Taipei City, Taipei. The company went IPO on 2001-11-30. The Company’s primary tourism products include Asia route, the Americas route, Oceania route, Europe route, cruise line, Northeast Asia route and Mainland China route. The firm mainly operates through four business segments. The Group Travel segment is principally engaged in the planning, design, promotion of travel routes and provision of tourism-related services. The Domestic Transportation segment is mainly engaged in the domestic tour bus rental business. The Air Passengers and Freight Forwarding segment is mainly engaged in the passenger transport agency and freight forwarding businesses. The Ticketing segment is mainly engaged in the booking of air tickets, hotels, related documents and the leasing of transportation equipment. The firm mainly operates its businesses in domestic market.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 30 Nov 2001
- Website
- travel.com.tw ↗
Leadership
Pay as last reported
- Mr. Weiyao ZhangChairman of the Board, since 2005
- Mr. Benjamin PienGeneral Manager
- Mr. Xianzai HuangDeputy General Manager-Tourism Operation Division
- Mr. Zhengfeng LiDeputy General Manager-Chiayi Branch
- Mr. Guangyao LinDeputy General Manager-Tourism Operation Division
- Ms. Qianzhen LinDeputy General Manager-Tourism Operation Division
- Mr. Dingqing ShaoDeputy General Manager-Tourism Operation Division
- Ms. Huizhen ChenGeneral Manager-Tourism Operation Division
- Mr. Leqiang ChenChief Executive Officer-Tourism Operation Office
- Ms. Yuhui ZhouHead of Finance & Accounting
- Mr. Yuxu GaiDirector
- Mr. Cixiang QiuDirector
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Phoenix Tours International Inc possesses several key strengths that contribute to their success in the travel industry. Firstly, their extensive network of partnerships with airlines, hotels, and local tour operators enables them to offer a wide range of destination options to their customers. This allows them to satisfy diverse customer preferences and cater to various travel budgets. Secondly, the company has a team of highly experienced and knowledgeable travel consultants who provide personalized assistance and recommendations to clients. This personalized approach enhances customer satisfaction and builds long-term relationships, leading to repeat business. Finally, Phoenix Tours International Inc has invested in advanced technology systems and online platforms, allowing for seamless booking and reservations. This technology-driven infrastructure increases operational efficiency and enhances the overall customer experience.
Weaknesses
- Despite their strengths, Phoenix Tours International Inc also faces a few weaknesses that need consideration. One primary weakness is the company's heavy reliance on external partners, such as airlines and hotels, for their services. This dependence leaves them vulnerable to potential disruptions or changes in these partnerships, which may impact their ability to deliver consistent services to customers. Additionally, the company may face challenges in keeping up with rapidly evolving technologies and market trends. As the travel industry becomes increasingly digitalized, Phoenix Tours International Inc must continuously invest in updating their systems and platforms to stay competitive. Moreover, the company's marketing strategies and brand awareness efforts may be relatively weaker compared to some larger competitors in the industry. This could limit their visibility and market reach, especially in highly competitive markets.
Opportunities
- Phoenix Tours International Inc has various opportunities to capitalize on in the market. Firstly, they can expand their product offerings to include specialized travel packages targeting niche markets. By focusing on unique experiences or specific demographics, the company can differentiate itself from competitors and attract a dedicated customer base. Secondly, the rapidly growing trend of sustainable and eco-friendly travel presents an opportunity for Phoenix Tours International Inc to incorporate environmentally friendly practices into their operations. This can not only attract environmentally conscious customers but also help reduce long-term operational costs. Lastly, leveraging social media and online platforms for marketing and customer engagement can help the company reach a wider audience and generate increased brand awareness.
Threats
- Phoenix Tours International Inc faces several threats that could impact their business in the future. One major threat is the increasing competition within the travel industry. As new players enter the market and existing competitors enhance their offerings, Phoenix Tours International Inc must stay vigilant in maintaining their competitive edge. Additionally, geopolitical uncertainties and security concerns in certain regions can impact travel patterns and customer preferences. The company should closely monitor these developments to adapt their product offerings accordingly. Furthermore, unforeseen events such as natural disasters, pandemics, or economic downturns can have an immediate and significant impact on the travel industry as a whole. Phoenix Tours International Inc must have robust contingency plans in place to mitigate the potential effects of such events. Lastly, changing government regulations and policies related to travel, immigration, or international relations can present challenges for the company, especially if they operate in multiple countries.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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