3,861
+2.71%
Close of 9 Nov 2026, in JPY
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About Shiseido Co
Its shares trade on Tokyo Stock Exchange under the ticker 4911.T. It has been listed since 16 May 1949. In the fiscal year to 31 December 2025, it reported revenue of ¥969.99bn and a net loss of ¥40.68bn. At that date it held total assets of ¥1.27trn and shareholders' equity of ¥600.76bn.
Shiseido Co., Ltd. engages in the production and sale of cosmetics for men and women. The company is headquartered in Chuo-Ku, Tokyo-To. The firm operates in seven business segments. Japan segment sells of cosmetics, toiletries, personal care products, beauty food and over-the-counter drugs in Japan. China segment and Asia Pacific segment manufacture and sell cosmetics, toiletries and personal care products respectively in China and Asia-Oceania region excluding Japan and China. Americas and Europe segment manufacture and sell cosmetics and toiletries respectively in the Americas, as well as Europe & the Middle East & Africa. Travel Retail segment sells cosmetics and toiletries in duty free shops around the world except Japan. Professional segment sells barber and beauty products in Japan, China and Asia. The firm also conducts the frontier science business of cosmetic raw materials and medical drugs, as well as the food and beverage business.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Personal Products
- Listed since
- 16 May 1949
- Employees
- 40,000
- Website
- shiseidogroup.jp ↗
Leadership
Pay as last reported
- Mr. Kentaro FujiwaraPresident, Representative Executive Officer, Chief Executive Officer, since 2016¥204.0m
- Ms. Ayako HirotoChief Financial Officer, Chief DE&I Officer, Representative Executive Officer, Director, since 2024
- Mr. Yoshiaki OkabeExecutive Vice President, Chief Marketing & Innovation Officer, Chief Brand Officer of Shiseido, since 2024
- Mr. Norio TadakawaManaging Executive Officer, Chief Strategic Business Development Officer, since 2015
- Mr. Toshinobu UmetsuExecutive Officer, CEO of China Region
- Ms. Hiromi AnnoDirector, since 2020
- Mr. Takeshi YoshidaDirector
- Ms. Yasuko GotohIndependent Director
- Mr. Yoshihiko HatanakaIndependent Director
- Mr. Shinsaku IwaharaIndependent Director
- Mr. Yasuhiro NakajimaIndependent Director
- Ms. Ritsuko NonomiyaIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 95
- Environment
- 99
- Social
- 99
- Governance
- 88
- Direct emissions (scope 1)
- 21,105 t
- Energy emissions (scope 2)
- 13,617 t
- Value chain emissions (scope 3)
- 973,000 t
- Women in the workforce
- 82.2%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Shiseido Co Ltd possesses several strengths that contribute to its competitive advantage in the market.
- Shiseido has established a strong brand image and enjoys a high level of brand recognition globally. This reputation helps to attract loyal customers and maintain a competitive edge in the industry.
- Shiseido offers a wide range of beauty and personal care products, including skincare, makeup, and fragrances. This diverse product portfolio allows the company to cater to different customer preferences and target various market segments.
Weaknesses
- Shiseido Co Ltd also faces certain weaknesses that may impact its performance and market position.
- Shiseido's operations are primarily concentrated in the Asia-Pacific region, which makes the company vulnerable to economic fluctuations and market conditions specific to this region. It is crucial for Shiseido to expand and diversify its geographic presence for long-term sustainability.
- Shiseido heavily relies on the Japanese market for a significant portion of its revenue. This dependence on a single market exposes the company to risks associated with changes in consumer spending patterns, regulatory changes, and economic downturns in Japan.
Opportunities
- Shiseido Co Ltd has various opportunities that can be leveraged to drive growth and enhance its market position.
- The global skincare market is witnessing significant growth due to increasing consumer awareness about skincare routines and the desire for youthful appearance. Shiseido can capitalize on this trend by introducing innovative and effective skincare products to capture a larger market share.
- Shiseido has the opportunity to expand its presence in emerging markets, such as China, India, and Brazil. These markets offer a growing middle class with increasing purchasing power, providing a favorable environment for the company to introduce its products and tap into new revenue streams.
Threats
- Shiseido Co Ltd faces several threats that may pose challenges to its growth and profitability.
- The beauty industry is highly competitive, with numerous global and local players vying for market share. To maintain its position, Shiseido needs to continuously invest in research and development, marketing strategies, and product innovation to differentiate itself from competitors.
- Shiseido relies on a complex global supply chain to source raw materials and manufacture its products. Any disruptions in the supply chain, such as natural disasters or geopolitical issues, can impact the company's production capacity and lead to delays or shortage of products, affecting its revenue and customer satisfaction.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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