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Krafton 259960.KS · KRW

Communication Services · KRX · 🇰🇷 South Korea

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217,500

-1.36%

Close of 9 Nov 2026, in KRW

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About Krafton

Its shares trade on KRX under the ticker 259960.KS. It has been listed since 10 August 2021. In the fiscal year to 31 December 2025, it reported revenue of ₩3.33trn and net income of ₩734.77bn. At that date it held total assets of ₩9.43trn and shareholders' equity of ₩7.04trn.

KRAFTON, Inc. develops online computer games. The company is headquartered in Seoul, Seoul. The company went IPO on 2021-08-10. The firm conducts online, mobile and console game production as well as domestic and international publishing business. In addition, the Company provides games such as Battleground, Tera and others. The firm distributes its products within domestic market and to the overseas markets.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Communication Services
Industry
Entertainment
Listed since
10 Aug 2021
Website
krafton.com ↗

Leadership

Pay as last reported

  • Mr. Byeong Gyu JangChairman, since 2008
  • Mr. Chang Han KimChief Executive Officer, Director, since 2020₩5.93bn
  • Mr. Dong Geun BaeChief Financial Officer₩2.75bn
  • Ms. Yang Hui BaekNon-Executive Independent Director
  • Ms. Bo Ra JungNon-Executive Independent Director
  • Ms. Su Gyeong LeeNon-Executive Independent Director
  • Ms. Eun Jeong YeoNon-Executive Independent Director
  • Mr. Gu YoonNon-Executive Independent Director

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
46
Environment
7
Social
53
Governance
77
Women in the workforce
35.4%
Carbon reduction policy
No
Human rights policy
No

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Krafton Inc is recognized as a leading global video game developer and publisher, known for its popular game franchises such as PUBG and TERA.
  • Strong brand recognition and loyal customer base provide a competitive advantage in the highly competitive gaming industry.
  • Diverse portfolio of games across different genres helps in reducing reliance on a single product.
  • Krafton Inc has a well-established distribution network and partnerships with major platforms, enabling wider reach and accessibility for their games.
  • Heavy reliance on a few flagship games may expose the company to potential risks if these games lose popularity or face intense competition.
  • Limited presence in certain geographical markets compared to some of its competitors.
  • High development costs and time-consuming process for creating new games can impact the company's ability to quickly respond to market demands.
  • Limited diversification into other forms of entertainment or revenue streams may limit growth potential.
  • Expanding into emerging markets with growing gaming industries, such as India, China, and Latin America, can unlock new user bases and revenue streams.
  • Continued growth of the global gaming industry, driven by increasing popularity and acceptance of video games as a form of entertainment across different demographics.
  • Opportunity to explore partnerships or collaborations with other companies in the gaming or entertainment sector to leverage their expertise and expand market presence.
  • Advancements in technology, such as cloud gaming, virtual reality, and augmented reality, present opportunities for Krafton Inc to innovate and provide immersive gaming experiences.
  • Intense competition from other established gaming companies, as well as new entrants in the industry, can pose a threat to Krafton Inc's market share and revenue.
  • Rapidly evolving consumer preferences and trends, including shifts towards mobile gaming or alternative forms of entertainment, may require the company to adapt and stay ahead.
  • Regulatory changes or restrictions imposed by governments in different countries can impact the availability or accessibility of Krafton Inc's games.
  • Cybersecurity risks, including the potential for hacking or data breaches, pose a threat to the company's reputation and user trust.

Weaknesses

  • Heavy reliance on a few flagship games may expose the company to potential risks if these games lose popularity or face intense competition.
  • Limited presence in certain geographical markets compared to some of its competitors.
  • High development costs and time-consuming process for creating new games can impact the company's ability to quickly respond to market demands.
  • Limited diversification into other forms of entertainment or revenue streams may limit growth potential.
  • Expanding into emerging markets with growing gaming industries, such as India, China, and Latin America, can unlock new user bases and revenue streams.
  • Continued growth of the global gaming industry, driven by increasing popularity and acceptance of video games as a form of entertainment across different demographics.
  • Opportunity to explore partnerships or collaborations with other companies in the gaming or entertainment sector to leverage their expertise and expand market presence.
  • Advancements in technology, such as cloud gaming, virtual reality, and augmented reality, present opportunities for Krafton Inc to innovate and provide immersive gaming experiences.
  • Intense competition from other established gaming companies, as well as new entrants in the industry, can pose a threat to Krafton Inc's market share and revenue.
  • Rapidly evolving consumer preferences and trends, including shifts towards mobile gaming or alternative forms of entertainment, may require the company to adapt and stay ahead.
  • Regulatory changes or restrictions imposed by governments in different countries can impact the availability or accessibility of Krafton Inc's games.
  • Cybersecurity risks, including the potential for hacking or data breaches, pose a threat to the company's reputation and user trust.

Opportunities

  • Expanding into emerging markets with growing gaming industries, such as India, China, and Latin America, can unlock new user bases and revenue streams.
  • Continued growth of the global gaming industry, driven by increasing popularity and acceptance of video games as a form of entertainment across different demographics.
  • Opportunity to explore partnerships or collaborations with other companies in the gaming or entertainment sector to leverage their expertise and expand market presence.
  • Advancements in technology, such as cloud gaming, virtual reality, and augmented reality, present opportunities for Krafton Inc to innovate and provide immersive gaming experiences.
  • Intense competition from other established gaming companies, as well as new entrants in the industry, can pose a threat to Krafton Inc's market share and revenue.
  • Rapidly evolving consumer preferences and trends, including shifts towards mobile gaming or alternative forms of entertainment, may require the company to adapt and stay ahead.
  • Regulatory changes or restrictions imposed by governments in different countries can impact the availability or accessibility of Krafton Inc's games.
  • Cybersecurity risks, including the potential for hacking or data breaches, pose a threat to the company's reputation and user trust.

Threats

  • Intense competition from other established gaming companies, as well as new entrants in the industry, can pose a threat to Krafton Inc's market share and revenue.
  • Rapidly evolving consumer preferences and trends, including shifts towards mobile gaming or alternative forms of entertainment, may require the company to adapt and stay ahead.
  • Regulatory changes or restrictions imposed by governments in different countries can impact the availability or accessibility of Krafton Inc's games.
  • Cybersecurity risks, including the potential for hacking or data breaches, pose a threat to the company's reputation and user trust.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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