35,050
-1.27%
Close of 9 Nov 2026, in KRW
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About Hotel Shilla Co
Its shares trade on KRX under the ticker 008770.KS. It has been listed since 12 March 1991. In the fiscal year to 31 December 2025, it reported revenue of ₩2.62trn and a net loss of ₩212.99bn. At that date it held total assets of ₩2.93trn and shareholders' equity of ₩1.02trn.
HOTEL SHILLA Co., Ltd. engages in the provision of hospitality services. The company is headquartered in Seoul, Seoul. The firm operates its business through two segments. The Travel Retail (TR) segment operates duty free shops under the brand name of The Shilla Duty Free which offers boutique items, fashions, jewelries, cosmetics, watches and others. The Hotel and Leisure segment is engaged in the sale of rooms, food and beverages, as well as the leisure business such as the sports business, business travel management and others. The firm operates its business in domestic and overseas markets such as America, China and Singapore.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 12 Mar 1991
- Website
- hotelshilla.net ↗
Leadership
Pay as last reported
- Ms. Bu Jin LeeCo-President, Chief Executive Officer, Director₩1.71bn
- Mr. Yin Gyu HanCo-President, Director, Chief Security Officer₩1.07bn
- Mr. Byeong Jun ChoChief Financial Officer, Assistant Managing Director
- Mr. Jun Hwan KimVice President, Director, since 2018
- Mr. Jeong Ho LeeVice President
- Mr. Jae Ho AhnAssistant Managing Director
- Ms. Bo Yeon KimAssistant Managing Director
- Mr. Gyeong Rok KimAssistant Managing Director
- Mr. Ji Hun KimAssistant Managing Director
- Mr. Tae Hun KimAssistant Managing Director
- Mr. Yong Gyun KimAssistant Managing Director
- Mr. Jae Wan LeeAssistant Managing Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 77
- Environment
- 74
- Social
- 74
- Governance
- 82
- Women in the workforce
- 49.92679%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Hotel Shilla Co Ltd has several key strengths that contribute to its success in the industry. Firstly, it enjoys a strong brand reputation and recognition, particularly in the luxury hotel segment. This allows the company to attract a loyal customer base and command premium prices. Secondly, the company benefits from its strategic location in prime tourist destinations, providing convenient access to key attractions and business centers. This enhances its competitiveness and attractiveness to both leisure and business travelers. Furthermore, Hotel Shilla Co Ltd has a well-established network of partnerships with travel agencies, airlines, and other industry players. This enables the company to tap into a wider customer base and leverage cross-selling opportunities, thereby increasing its market share and revenue. Lastly, the company prides itself on its exceptional customer service and personalized guest experience. Hotel Shilla Co Ltd consistently receives positive feedback and reviews, leading to high customer satisfaction and repeat business.
Weaknesses
- Despite its strengths, Hotel Shilla Co Ltd also faces certain weaknesses that could hinder its performance. One major weakness is its relatively high operating costs, which can put pressure on the company's profitability, especially during periods of economic downturn or increased competition. Additionally, there is a limited global presence for Hotel Shilla Co Ltd compared to some of its international competitors. This restricts its reach and limits its ability to capture a larger share of the global market. Furthermore, the company heavily relies on third-party distribution channels for bookings and reservations. This dependency can be risky, as changes in contracts or pricing policies by these intermediaries could negatively impact Hotel Shilla Co Ltd's revenue and profitability. Lastly, the company may face challenges in maintaining consistency in service quality across its properties, especially as it expands into new locations. Ensuring consistent standards and customer satisfaction can be demanding and require significant investments.
Opportunities
- Hotel Shilla Co Ltd has various opportunities to capitalize on in the market. Firstly, there is a growing trend of experiential travel and the desire for unique and immersive hotel experiences. The company can leverage its expertise and resources to develop innovative offerings that cater to this demand, thereby attracting new customer segments. Secondly, expanding into emerging markets, particularly in Asia, presents significant opportunities for Hotel Shilla Co Ltd. These markets are experiencing rapid economic growth and rising disposable incomes, creating a larger consumer base for luxury hospitality services. Furthermore, the company can explore strategic collaborations with local businesses or luxury brands to enhance its exclusivity and competitiveness. Joint ventures or partnerships can facilitate access to new markets and customer segments, while also leveraging the strengths of each party involved. Lastly, Hotel Shilla Co Ltd can embrace technology and invest in digital platforms to enhance customer engagement, streamline operations, and optimize efficiency. This can include implementing mobile apps for seamless bookings, leveraging data analytics for personalized marketing campaigns, and utilizing automation for improved cost management.
Threats
- Despite the opportunities, Hotel Shilla Co Ltd is not immune to threats in the industry. One major threat is the intense competition from other luxury hotel chains, both domestically and internationally. This can lead to price wars, reduced market share, and the need for continuous innovation to stay ahead. Additionally, global economic uncertainties and geopolitical tensions can impact the travel and hospitality industry. Changes in exchange rates, government policies, or security concerns may affect tourist numbers and spending patterns, which could have a negative impact on Hotel Shilla Co Ltd's revenue. Moreover, the rise of alternative accommodation providers, such as Airbnb, poses a threat to traditional hotel chains. These platforms offer competitive pricing and unique accommodation options, attracting a growing segment of travelers who prefer non-traditional accommodations. Lastly, unforeseen events or crises, such as natural disasters or pandemics, can disrupt travel and tourism patterns, leading to reduced demand for hotel services. Hotel Shilla Co Ltd must be prepared to manage such crises effectively to minimize their impact on the business.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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