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Germany's Adidas raises full-year profit outlook after record quarter - Finance news and analysis from Global Banking & Finance Review
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Germany's Adidas raises full-year profit outlook after record quarter

Published by Global Banking & Finance Review

Posted on October 20, 2026

2 min read

· Last updated: October 20, 2026

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Adidas Lifts Profit Forecast Following Record Third-Quarter Earnings

Adidas Reports Strong Financial Performance and Updates Outlook

Third-Quarter Earnings Highlights

FRANKFURT, Oct 20 (Reuters) - German sportswear maker Adidas on Tuesday raised its full-year profit outlook and reported a 37% increase in third-quarter operating profit, lifted by a US tariff refund and full-price sales.

Key Drivers of Growth

• Adidas, which competes with rivals including Nike, has this year benefited from demand for its retro apparel and a soccer World Cup boost as it races to roll out new styles

Record Operating Profit

• Third-quarter operating profit rose to a record €1.008 billion ($1.1 billion) from €736 million a year earlier

Full-Year and Future Outlook

Updated Profit Forecast

• The company said operating profit for the full year would be around €100 million more than previously expected

Impact of US Tariff Refund

• Adidas' tariff refund, in the wake of a US court ruling, totalled around €200 million

Reinvestment and Long-Term Forecast

2026 Operating Profit Projection

• The company said it would reinvest around €100 million in the fourth quarter, resulting in a new 2026 operating profit forecast of €2.5 billion, up from a previous forecast of €2.3 billion

Earnings Release and Additional Information

Unscheduled Announcement

• Adidas made the statements in an unscheduled earnings release ahead of its full earnings report scheduled for October 29

Currency Exchange Rate

($1 = 0.8902 euros)

Reporting Credits

(Reporting by Tom Sims and Alexander Huebner. Editing by Mark Potter)

Key Takeaways

  • Q3 operating profit reached a record €1.008 billion, up from €736 million a year earlier, reflecting robust demand and tariff relief (marketscreener.com).
  • Adidas received approximately €200 million in US tariff refunds, of which €100 million will be reinvested in the fourth quarter, supporting operational leverage (investing.com).
  • As a result, the full‑year operating profit forecast has been raised to about €2.5 billion, up from €2.3 billion, ahead of the detailed earnings release on October 29 (ad-hoc-news.de).

Frequently Asked Questions

Why did Adidas raise its full-year profit outlook?
Adidas raised its outlook after a record third quarter driven by a US tariff refund and strong full-price sales.
How much did Adidas' third-quarter operating profit increase?
Adidas' third-quarter operating profit rose by 37% to €1.008 billion from €736 million a year earlier.
What was the impact of the US tariff refund on Adidas' earnings?
The US tariff refund totaled around €200 million, providing a significant boost to Adidas' Q3 operating profit.
When will Adidas release its full earnings report?
Adidas will publish its full earnings report on October 29.

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