GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
EU opens antitrust probe into Align Technology over Invisalign, scanner tying - Finance news and analysis from Global Banking & Finance Review
Finance

EU opens antitrust probe into Align Technology over Invisalign, scanner tying

Published by Global Banking & Finance Review

Posted on June 30, 2026

2 min read

· Last updated: July 1, 2026

Add as preferred source on Google

EU opens antitrust probe into Align Technology over Invisalign, scanner tying

European Commission investigates Align Technology's business practices

BRUSSELS, June 30 (Reuters) - The European Commission said on Tuesday that it has opened an antitrust investigation into U.S.-based Align Technology over suspected tying of its iTero intra-oral scanners to Invisalign clear aligners in the European Economic Area.

Details of the investigation

Here are some more details:

iTero intra-oral scanners and their role

• iTero intra-oral scanners are digital imaging systems that produce 3D scans of oral anatomy, according to the company website, and are typically used by dental professionals to order clear aligners.

Concerns about competition

• The European Commission said it was concerned that Align, which makes clear aligners and dental scanners, may have unfairly leveraged its Invisalign clear aligners by effectively forcing dental professionals to purchase its iTero scanner if they wish to order Invisalign, potentially restricting competition.

Origin and scope of the probe

• The probe, prompted by a complaint from a competitor, will assess whether the practices breach EU competition rules.

Align Technology's response

Company statement

• Align decribed the European Commission's move as "purely procedural" and said it does not constitute an accusation or a finding of wrongdoing.

Commitment to compliance

• The company affirmed that its practices comply with applicable competition law, and said it will cooperate fully with the Commission.

Reporting credits

(Reporting by Charlotte Van Campenhout and Ruchika Khanna in Bengaluru; Editing by Sharon Singleton and Sherry Jacob-Phillips)

Key Takeaways

  • The probe targets possible tying practices by Align Technology—specifically, requiring iTero scanner use to access Invisalign services within the European Economic Area, as alleged by a competitor and now under EU scrutiny.
  • Align Technology is a major global player in orthodontic technology—best known for Invisalign aligners and iTero scanners—and recently faced investor pressure with Elliott Investment Management building a significant stake to push for performance improvements (en.wikipedia.org).
  • This investigation comes amid heightened EU vigilance on antitrust issues, following cases against tech giants like Amazon, Microsoft, Alphabet, and Apple, reflecting broader concerns around tying, market dominance, and fairness under EU competition rules (marketscreener.com).

References

Frequently Asked Questions

What company is under EU antitrust investigation?
U.S.-based Align Technology is under investigation by the European Commission.
What products are involved in the EU investigation?
The investigation concerns Align Technology's iTero intra-oral scanners and Invisalign clear aligners.
Why did the European Commission open the probe?
The probe was opened after a competitor's complaint about suspected tying practices.
What is the focus of the EU antitrust probe?
The probe will assess if Align Technology’s practices breach EU competition rules by tying products.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category