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Bollore rejects Ackman's $64 billion bid on Universal Music - Finance news and analysis from Global Banking & Finance Review
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Bollore rejects Ackman's $64 billion bid on Universal Music

Published by Global Banking & Finance Review

Posted on May 27, 2026

3 min read

· Last updated: May 27, 2026

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Bollore urges UMG to reject Ackman's $64 billion bid

Bollore's Response to Ackman's Takeover Proposal

By Mathieu Rosemain and Leo Marchandon

PARIS, May 27 (Reuters) - Bollore CEO Cyrille Bollore on Wednesday urged Universal Music Group to reject Bill Ackman's takeover proposal, saying the offer undervalued the label, relied on the company's own cash and did not fit its long-term strategy.

Shareholder Meeting Insights

Speaking at Bollore's annual shareholder meeting, Cyrille Bollore said the Bollore family saw no reason to accept Pershing Square's $64 billion bid. Vincent Bollore owns 18.4% of UMG and Vivendi holds 13.4%, enough to block the deal.

Concerns Over Offer Value

"We think the price is not there at all," Cyrille Bollore said. "He is not making an offer with his own money. It is our money, the company's money."

The remarks were the first direct public comments from a key UMG shareholder on Ackman's unsolicited approach.

Potential Sale and Share Price Considerations

No Pressure to Sell

NO PRESSURE TO SELL

Cyrille Bollore added that Bollore SE was not opposed to the sale of a "few percent" of shares in UMG, but only at a higher price.

Price Threshold for Selling

"If the share price were around 27–28 euros, it would certainly be worth considering selling a portion of the holding," he said.

UMG declined to comment. A representative for Ackman was not immediately available for comment.

Ackman's Approach and Family's Position

Ackman said in April that his first call before launching the bid was to the Bollore family. He also said that, without the Bollore family's backing, "we don't have a transaction."

Bollore's Financial Position and Strategic Vision

Cyrille Bollore said the family was under no pressure to sell, adding that Bollore had 5.6 billion euros in cash and was distributing 4.5 billion euros to shareholders. He also criticised Ackman's management style and said he supported UMG's current strategy of expansion and acquisitions.

"I encourage the management of Universal Music to reject it," Cyrille Bollore said. "As far as I am concerned, it is as if it has been rejected."

Details of Ackman's Proposal

Ackman's plan includes 9.4 billion euros in cash plus 0.77 shares of new stock for each UMG share, and a shift of UMG's main listing from Amsterdam to the United States. UMG said in April it would sell half its stake in Spotify after Ackman argued the market was not fully valuing that holding.

($1 = 0.8587 euros)

(Reporting by Matthieu Rosemain in Paris and Leo Marchandon in Gdansk; editing by Dominique Vidalon and Matt Scuffham)

Key Takeaways

  • Bolloré wields veto power with ~32% control and effectively declared the bid moot (investing.com)
  • Ackman’s €55.8 bn cash‑and‑stock offer valued at €30.40/share—78 % premium—includes €9.4 bn in cash plus 0.77 new shares per UMG share (elpais.com)
  • Ackman proposed moving UMG’s listing from Amsterdam to the U.S., arguing it would boost liquidity and investor reach, but Bolloré finds the valuation too low and the structure flawed (elpais.com)

References

Frequently Asked Questions

Why did Bollore reject Ackman's $64 billion takeover bid for Universal Music?
Bollore believes the bid undervalues UMG, uses company funds instead of Ackman's, and is incompatible with UMG's long-term strategy.
What was the value of Bill Ackman's proposal for Universal Music Group?
Ackman’s proposal valued Universal Music Group at around $64.4 billion (55.8 billion euros).
What were the terms of Ackman's offer to Universal Music shareholders?
Shareholders would receive 9.4 billion euros in cash and 0.77 shares of new stock for each UMG share held.
What strategic change was included in Ackman’s plan for Universal Music?
The plan proposed relocating UMG’s primary listing from Amsterdam to the United States to attract more institutional investors and improve liquidity.
How does Bollore's stake impact any potential deal with Ackman?
Bollore’s stake gives him veto power over any deal, making his support essential for the transaction to proceed.

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