GBAF Logo
Global Banking & Finance Awards® 2026 Nominations open, free to enter Nominate now →
UK's Frasers plans to boost stake in Hugo Boss to more than 50% - Finance news and analysis from Global Banking & Finance Review
Finance

UK's Frasers plans to boost stake in Hugo Boss to more than 50%

Published by Global Banking & Finance Review

Posted on September 1, 2026

3 min read

· Last updated: September 1, 2026

Add as preferred source on Google

Frasers Group to Increase Hugo Boss Stake Above 50% After Failed Takeover

Frasers Group's Strategic Moves and Implications for Hugo Boss

Failed Takeover and Plans to Increase Stake

Sept 1 (Reuters) - British retail group Frasers said on Tuesday it planned to raise its stake in Hugo Boss to more than 50%, after a failed €2 billion ($2.32 billion) takeover attempt for the German fashion house in June.

Leadership Support and Board Dynamics

Review of Support for Hugo Boss Chairman

The group, owned by business tycoon Mike Ashley, also said it was reviewing its support for Hugo Boss Chairman Stephan Sturm.

Frasers gave no further details of how and when it planned to raise its stake in Hugo Boss in a press release to the London Stock Exchange.

Frasers’ Growing Influence

The group has been increasing its holding in the designer, known for its boxy men's suits, from the 26% it owned when it launched its June takeover bid and is now the company's biggest shareholder with 48%.

Market Reactions and Analyst Commentary

Stock Market Response

Shares in Frasers were down 1.1% at 823 pence as of 0836 GMT, while Hugo Boss was up under 1%.

Analyst Perspectives

"This (passing the 50% ownership mark) would be optically transformational for the Frasers P&L, and materially increase the complexity of the group's reporting," Jefferies analyst Andrew Wade said.

"The commentary regarding Mr Sturm would also indicate an increasingly hands-on approach," Wade added.

Future Leadership and Strategic Direction

Potential Changes in Hugo Boss Leadership

Frasers said on Tuesday that if it ceases to support Sturm's position, it will make its stance publicly known. It did not give further details.

The group in November last year said it no longer had confidence in Sturm, but reversed that position in June saying it remained supportive of the executive and CEO Daniel Grieder.

Speculation on Michael Murray's Role

British newspaper the Times reported in July that Frasers was looking at installing its Chief Executive Michael Murray as Hugo Boss' CEO.

Hugo Boss' Response and Ongoing Strategy

When contacted by Reuters for comment on Tuesday, Hugo Boss said Frasers' statement did not result in any changes to its board with Sturm remaining in his role.

Last month, Hugo Boss said it would continue to maintain a constructive relationship with Frasers while advancing the execution of its strategy to deliver sustainable growth and long-term shareholder value through 2028.

Additional Information

($1 = 0.8626 euros)

(Reporting by Prerna Bedi in Bengaluru; Additional reporting by Krisha Bhatt; Editing by Sonia Cheema and Sharon Singleton)

Key Takeaways

  • Frasers’ stake in Hugo Boss now stands at 47.89%, just shy of a controlling majority following a voluntary public takeover offer that drew limited acceptance from shareholders. (Frasers announcement, Sep 1) (investegate.co.uk)
  • The timing and pricing of further share acquisitions remain unspecified, though Frasers reiterated its aim to push the stake beyond 50%. (Investegate update, Sep 1) (investegate.co.uk)
  • The group is reassessing its support for Hugo Boss Chairman Stephan Sturm, warning it will publicly state its position if support is withdrawn. (Reuters / Alliance News, Sep 1) (lse.co.uk)

References

Frequently Asked Questions

Why is Frasers increasing its stake in Hugo Boss?
Frasers is raising its stake in Hugo Boss to over 50% after a failed €2 billion takeover bid, strengthening its position as the largest shareholder.
How much does Frasers currently own in Hugo Boss?
Frasers currently owns 48% of Hugo Boss, up from the 26% it held before its June takeover attempt.
Who owns Frasers Group?
Frasers Group is owned by British business tycoon Mike Ashley.
Is there any change in Hugo Boss management with Frasers' increased stake?
No immediate changes were announced; Hugo Boss stated there were no board changes, with Stephan Sturm remaining as chairman.
What impact could passing 50% ownership have for Frasers?
Passing the 50% threshold would be transformational for Frasers' P&L and add complexity to group reporting, according to analysts.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category