brand strategy

Image for Call for Entries for Brand of the Year Awards 2026
Banking

Call for Entries for Brand of the Year Awards 2026

The Global Banking & Finance Review Awards Program has officially opened nominations for the Brand...

23rd March, 2026

Image for Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks
Headlines

Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

By Samantha Marshak (Reuters) -In an era of short attention spans and a White House that has declare...

20th August, 2025

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Banking

How brand strategy took our unknown banking and payments platform to a new level

By Heather Clifton, CMO, i2c Inc When I started at banking and payments platform i2c just over a yea...

21st April, 2022

Image for How Private Banks can rethink their Brands to appeal to a New Generation of Investors
Banking

How Private Banks can rethink their Brands to appeal to a New Generation of Investors

By John Clark, Planning Director at brand design agency Coley Porter Bell The profile of the traditi...

30th April, 2019

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Business

How to Give Your Business a Boost

A pinch of ability and bags of enthusiasm  Kickstarting growth can be a challenge for any business,...

21st August, 2018

Image for ADDING MEANING TO THE NAME: STANDARD BANK PRIVATE CLIENTS REBRANDS AS ‘WEALTH AND INVESTMENT’
Top Stories

ADDING MEANING TO THE NAME: STANDARD BANK PRIVATE CLIENTS REBRANDS AS ‘WEALTH AND INVESTMENT’

Standard Bank Private Clients is to be renamed ‘Wealth and Investment’ to reflect its commitment to...

25th March, 2015

Image for CULTURE IN BANKING, THE KEY TO INDUSTRY RECOVERY?
Banking

CULTURE IN BANKING, THE KEY TO INDUSTRY RECOVERY?

Jonny Westcar, MD London, Brand Union The banking sector is walking on thin ice. Recent revelations...

25th February, 2015

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Top Stories

WHY APPLE PAY HAVE WON THE MOBILE PAYMENTS WAR

Whilst mobile wallets is more widespread now than when I first started holding our annual Mobile Mon...

20th January, 2015

Image for CAVENDISH LEADS ON THE SALE OF THE PLANNING SHOP INTERNATIONAL TO OMNICOM’S WORLD-LEADING HEALTHCARE MARKETING GROUP ADELPHI WORLDWIDE
Top Stories

CAVENDISH LEADS ON THE SALE OF THE PLANNING SHOP INTERNATIONAL TO OMNICOM’S WORLD-LEADING HEALTHCARE MARKETING GROUP ADELPHI WORLDWIDE

Creative Corporate Finance for the media, digital, sport and creative industries Cavendish Corporate...

11th September, 2014

Image for NEW GLOBAL TV CAMPAIGN WITH 50 % ‘BLACK’ SCREEN URGES TRAVELLERS TO STAY CURIOUS ABOUT THE WORLD
Top Stories

NEW GLOBAL TV CAMPAIGN WITH 50 % ‘BLACK’ SCREEN URGES TRAVELLERS TO STAY CURIOUS ABOUT THE WORLD

Are you curious? Travel search site momondo this month launches a new series of films with the thema...

18th April, 2014

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Top Stories

BUSINESS LEADERS ACROSS AMERICA ARE CHANGING THE GAME

A group of the country’s leading business people from various industries are being showcased b...

15th February, 2014

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Technology

APPLE: TAKING A BITE OF THE PAYMENTS MARKET?

Sascha Breite, head of future payments, SIX Payment Services A survey out this month named Apple as...

10th October, 2013