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Mood darkens among German auto suppliers as investment, hiring fall, survey shows

Published by Global Banking & Finance Review

Posted on June 17, 2026

2 min read

· Last updated: June 17, 2026

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German Auto Suppliers Expect Worsening Conditions Amid Investment Decline

By Rachel More

Survey Reveals Growing Pessimism and Investment Shifts in German Automotive Sector

BERLIN, June 17 (Reuters) - German automotive suppliers expecting business conditions to worsen over the next year now outnumber the industry's optimists, a survey showed on Wednesday, as domestic hiring sinks to a new low and investment in the sector moves overseas.

Industry Challenges and Job Losses

The German auto industry's rocky transition to electric vehicles, which could cost 225,000 jobs in the coming years, has strained suppliers as they also navigate trade barriers and high costs, according to the VDA industry association.

Survey Results and Outlook

Its survey of 116 automotive suppliers, conducted between May 12 and 24 and seen by Reuters, found that nearly a third expect the situation to deteriorate, while only 25% expect an improvement.

That represents a reversal from its previous poll conducted in January when 23% had expected a deterioration and 30% expected improvement.

Investment Relocation and Employment Trends

Germany Loses Out on Investment, Asia Gains

The latest survey also showed a continued drain in investment and employment in the German automotive industry.

Investment Shifts Abroad

Around two-thirds of suppliers said their investments planned for Germany would be postponed, moved abroad or cancelled completely.

Asia was the main region benefitting from investment shifts, followed by other parts of the European Union and North America, a VDA spokesperson said.

Employment Cuts and Overseas Hiring

Over half of companies were cutting jobs in Germany while just 3% were hiring - the lowest rate since the VDA began collecting comparable data in June 2024.

Among those companies shrinking their German workforce, 44% were simultaneously hiring abroad, according to the poll.

Additional Pressures on German Suppliers

Structural and Geopolitical Challenges

"The results of our survey highlight Germany's crisis as a location for industry," VDA President Hildegard Mueller said.

Small and medium-sized automotive companies are under increasing pressure in Germany due to excessive bureaucracy, high labour costs and rigid labour laws, according to the association.

Impact of Middle East Conflict

The Middle East conflict has further driven up costs in recent months, with 46% of surveyed auto suppliers saying they are already feeling the effects through higher prices for fuel, energy and components in their supply chains.

(Reporting by Rachel More; Editing by Joe Bavier)

Key Takeaways

  • Nearly one‑third of German auto suppliers now expect business conditions to deteriorate, up from 23 % in January, while optimism has fallen to 25 % from 30 % (investing.com).
  • About two‑thirds of suppliers plan to postpone, shift or cancel investments in Germany, redirecting them to Asia, other EU regions and North America (investing.com).
  • Domestic hiring has fallen to the lowest level on record since June 2024, with over 50 % cutting jobs at home and 44 % of them hiring abroad; only 3 % are hiring in Germany (investing.com).

References

Frequently Asked Questions

Why are German automotive suppliers pessimistic about the future?
A survey shows more suppliers expect business conditions to worsen, citing job cuts, postponed investments, and cost pressures.
How are investment trends changing for German auto suppliers?
Around two-thirds of suppliers are postponing, moving, or canceling investments in Germany, with Asia gaining the most.
What impact is the transition to electric vehicles having on the German auto supply sector?
The shift to electric vehicles could cost up to 225,000 jobs and is contributing to strain and uncertainty among suppliers.
Which regions are benefiting from the shift in German auto industry investment?
Asia is the main beneficiary, followed by other EU countries and North America.
What additional challenges are German auto suppliers facing?
High labor costs, bureaucracy, rigid laws, and the rise in energy prices due to the Middle East conflict are worsening the situation.

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