Published by Global Banking & Finance Review®
Posted on March 5, 2026
3 min readLast updated: April 1, 2026
Add as preferred source on GoogleMeta will permit rival AI chatbots to operate on WhatsApp in Europe and Brazil for 12 months—via its Business API and for a fee—as a gesture to forestall interim antitrust intervention by EU regulators.
By Foo Yun Chee
BRUSSELS, March 5 (Reuters) - Artificial intelligence rivals will be allowed on WhatsApp for a year, Meta Platforms said, aiming to head off a possible temporary order from EU antitrust regulators after complaints from competitors shut out of the messaging service.
The European Commission, the EU's competition enforcer, last month threatened interim measures to prevent potential serious and irreparable harm to rivals after Meta blocked them from WhatsApp, mirroring moves by Italy's watchdog in December.
Meta has now told the Commission it will let rival AI chatbots access WhatsApp for a fee. The company barred them on January 15, allowing only its Meta AI assistant on the service.
"For the next 12 months, we'll support general purpose AI chatbots using the WhatsApp Business API in Europe in response to the European Commission's regulatory process," a Meta spokesperson said.
"We believe that this removes the need for any immediate intervention as it gives the European Commission the time it needs to conclude its investigation."
The Commission said it was analysing how Meta's changes might affect both its interim measures review and its broader antitrust investigation.
Meta has previously said the rise of chatbots on its platforms strains its systems and that other channels exist for AI providers, including app stores, search engines, email services, partnership integrations and operating systems.
Meta allowed rival chatbots onto WhatsApp in Italy in January after an order from the Italian antitrust authority, which is still investigating.
Meta said its policy changes will also apply in Brazil after a court on Wednesday reinstated an injunction from the country’s antitrust authority that another court had suspended in January. The Brazilian case is similar to the EU and Italian ones.
The Interaction Company of California, developer of the Poke.com AI assistant and a complainant to EU and Italian regulators, urged Brussels to impose an interim order on Meta.
"What Meta presents as good-faith compliance is in reality the opposite. The company is now introducing vexatious pricing for AI providers that makes it just as impossible to operate on WhatsApp as the outright ban did," its CEO Marvin von Hagen said.
"The so-called Italian 'solution' is thus no solution at all. It simply replaces one anti-competitive restriction with another," he said.
(Reporting by Foo Yun Chee. Editing by Mark Potter)
Meta is allowing AI rival chatbots on WhatsApp to address EU antitrust regulators' concerns and avoid a temporary order banning its practices.
Meta will permit general purpose AI chatbots on WhatsApp for 12 months using the WhatsApp Business API, at least in Europe.
The European Commission threatened interim measures after complaints from rival chatbot providers who were blocked from WhatsApp.
Yes, Meta stated the policy changes will also apply in Brazil after a similar antitrust case there.
Some competitors argue Meta’s fees for AI providers make it as difficult to operate on WhatsApp as the original ban.
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