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+3.03%
Close of 9 Nov 2026, in USD
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About Zillow Group
From its filings with the US Securities and Exchange Commission
Zillow Group is based in Seattle, Washington and is incorporated in Washington. Its shares trade on Nasdaq under the ticker ZG. The SEC classifies its business as business services, nec. In the fiscal year to 31 December 2025, it reported revenue of $2.58bn and net income of $23.0m. At that date it held total assets of $5.68bn and shareholders' equity of $4.88bn. By business, Total For Sale revenue brought in 73.7% of revenue, followed by Rentals at 24.4% and Other at 1.9%.
We are reimagining residential real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States1, Zillow connects hundreds of millions of consumers with innovative technology, trusted agents and loan officers, and seamless digital solutions. With industry-leading tools and resources, Zillow supercharges real estate professionals so they can grow their businesses and deliver exceptional client experiences. For renters and housing providers, Zillow offers not only a robust marketplace but a set of end-to-end products and services to streamline applications, leases, payments and more. Zillow’s ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.
In 2025, we continued to build products and services for buyers and sellers so we can match them with the right support for where they are in their journey. For example, we rolled out enhancements to BuyAbility, a tool from Zillow Home Loans that helps buyers shop based on what they can afford, which makes financing simpler and more transparent. Zillow Home Loans also introduced a verified digital pre-approval and began rolling out a new borrower application designed to get shoppers quickly to a decision and improve loan officer efficiency. We are building these tools to empower decision-making throughout the journey. As another example, for sale listings on Zillow now display Offer Insights, showing buyers and their agents how different offer prices are likely to perform based on real-time market data.
Quoted from its 10-K, filed 11 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Real Estate
- Industry
- Real Estate Management & Development
- Listed since
- 20 Jul 2011
- Website
- zillow.com ↗
- Head office
- 1301 SECOND AVENUE, FLOOR 36, SEATTLE, WA, 98101
- Incorporated in
- WA
- Classification
- Services-Business Services, NEC
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Lloyd FrinkCo-Founder, Executive Chairman of the Board, President, since 2011$16.9m
- Mr. Richard BartonCo-Founder, Chief Executive Officer, Director, since 2010$11.5m
- Mr. Jeremy HofmannChief Financial Officer, since 2023
- Ms. Susan DaimlerPresident of Zillow$12.4m
- Mr. Jeremy WacksmanChief Operating Officer$14.3m
- Mr. Dan SpauldingChief People Officer
- Mr. Bradley OwensSenior Vice President, General Counsel, Corporate Secretary
- Mr. David BeitelChief Technology Officer$11.9m
- Ms. Jennifer RockChief Accounting Officer$1.4m
- Mr. Errol SamuelsonChief Industry Development Officer$1.2m
- Mr. Erik BlachfordIndependent Director$250,000
- Ms. Amy BohutinskyIndependent Director$250,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 54
- Environment
- 63
- Social
- 84
- Governance
- 15
- Direct emissions (scope 1)
- 197 t
- Energy emissions (scope 2)
- 3,417 t
- Value chain emissions (scope 3)
- 79,806 t
- Women in the workforce
- 46%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Zillow Group Inc has a dominant presence in the online real estate market, making it a recognized and trusted brand among buyers and sellers.
- The company benefits from a large, diverse user base, providing a significant advantage over competitors in terms of data collection, analysis, and delivering accurate market insights.
- Zillow Group Inc's innovative technology and user-friendly platform offer advanced search tools, personalized recommendations, and valuable real estate information, enhancing the overall user experience.
Weaknesses
- Zillow Group Inc heavily relies on advertising as its primary source of revenue, rendering it vulnerable to fluctuations in the real estate market and competition from other advertising platforms.
- The company may face challenges in maintaining user trust and privacy, as it collects and utilizes vast amounts of personal data for targeted advertising and market analysis.
- Zillow Group Inc's dependence on partnerships with real estate agents and agencies may lead to conflicts of interest or limitations in expanding its business model.
Opportunities
- There is potential for Zillow Group Inc to expand into international markets, tapping into the global real estate industry and diversifying its revenue streams.
- The rise of mobile technology presents an opportunity for the company to further develop its mobile applications, reaching a broader user base and enhancing engagement.
- Zillow Group Inc could explore partnerships and collaborations with other technology companies or real estate service providers to expand its offerings and provide a comprehensive real estate ecosystem.
Threats
- Increased competition in the online real estate market poses a threat to Zillow Group Inc, as new entrants or existing players introduce innovative platforms and services.
- Changes in government regulations related to data privacy or advertising practices may impact Zillow Group Inc's operations and require the company to adapt quickly.
- Market fluctuations, economic downturns, or disruptions in the real estate industry can affect Zillow Group Inc's revenue and user engagement, resulting in financial instability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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