Zebra Technologies ZBRA · USD
Information Technology · Electronic Equipment, Instruments & Components · US listing · 🇺🇸 United States
S&P 500
326.71
+1.46%
Close of 9 Nov 2026, in USD
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About Zebra Technologies
From its filings with the US Securities and Exchange Commission
Zebra Technologies is based in Lincolnshire, Illinois. Its shares trade on Nasdaq under the ticker ZBRA. It is a member of the S&P 500. The SEC classifies its business as general industrial machinery & equipment. In the fiscal year to 31 December 2025, it reported revenue of $5.40bn and net income of $419.0m. At that date it held total assets of $8.50bn and shareholders' equity of $3.59bn. By business, Tangible Products brought in 81.9% of revenue, followed by Services and Software at 18.1%.
We are a global leader in the Automatic Identification and Data Capture (“AIDC”) industry. The AIDC market consists of mobile computing, data capture, radio frequency identification devices (“RFID”), thermal barcode printing, and other workflow automation products and services. The Company’s products, services, and software solutions (“offerings”) are proven to help our customers and end-users digitize and automate their workflows to achieve their critical business objectives, including improved productivity and operational efficiency, optimized regulatory compliance, and better customer experiences.
We continue to evolve and advance our vision: frontline operations everywhere are digitized, automated and intelligent. Through continual innovation, we have expanded beyond the traditional AIDC market to transform activities such as factory production, packages moving through a supply chain, retail shopping, the hospital patient journey, restaurant self-service, and first responders addressing public safety and emergency situations. Data from enterprise assets, including status, condition, location, utilization, and preferences, is analyzed in the cloud to provide prioritized actionable insights and optimize activities.
Quoted from its 10-K, filed 12 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Electronic Equipment, Instruments & Components
- Listed since
- 15 Aug 1991
- Employees
- 10,700
- Website
- zebra.com ↗
- Head office
- 3 OVERLOOK POINT, LINCOLNSHIRE, IL, 60069
- Classification
- General Industrial Machinery & Equipment
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Anders GustafssonExecutive Chairman of the Board, since 2007$343,948
- Mr. William BurnsChief Executive Officer, Director, since 2018$13.5m
- Mr. Nathan WintersChief Financial Officer$5.5m
- Mr. Jeffrey SchmitzChief People Officer$3.3m
- Ms. Colleen O'SullivanSenior Vice President, Chief Accounting Officer
- Mr. Robert ArmstrongChief Marketing Officer
- Ms. Cristen KoglGeneral Counsel, Chief Legal Officer and Corporate Secretary$3.8m
- Mr. Michael ChoChief Strategy Officer
- Ms. Tamara FroeseChief Supply Chain Officer
- Mr. Richard HudsonChief Revenue Officer
- Mr. Joseph WhiteChief Product and Solutions Officer$4.4m
- Mr. Michael SmithLead Independent Director$441,284
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 60
- Environment
- 76
- Social
- 75
- Governance
- 29
- Direct emissions (scope 1)
- 2,600 t
- Energy emissions (scope 2)
- 11,600 t
- Value chain emissions (scope 3)
- 1,347,400 t
- Women in the workforce
- 34%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Zebra Technologies Corp has a strong brand reputation in the market, known for its high-quality products and innovative solutions. They have a diverse product portfolio catering to various industries and customer needs. The company has a strong customer base and maintains long-term relationships with key clients.
- Zebra Technologies Corp possesses deep technological expertise in data capture and automatic identification. Their cutting-edge solutions enable businesses to streamline operations, enhance efficiency, and reduce costs. Their focus on innovation and continuous product development gives them a competitive edge in the market.
- With a presence in over 100 countries, Zebra Technologies Corp has established a strong global footprint. This allows them to serve a wide range of customers worldwide, leveraging local market insights and adapting to regional requirements. Their extensive network of partners and distributors boosts their market reach.
Weaknesses
- Zebra Technologies Corp faces certain weaknesses that need to be addressed for sustained growth. Their heavy dependence on specific industries, such as retail and healthcare, increases vulnerability to market fluctuations. The company may also face challenges in quickly adapting to emerging technologies and market trends.
- While Zebra Technologies Corp's industry specialization allows for tailored solutions, it can limit their revenue streams. Diversifying into other sectors could help mitigate risks associated with a narrow market focus and increase revenue opportunities.
- As technology rapidly evolves, there is a risk that Zebra Technologies Corp might lag behind competitors in developing and adopting emerging technologies. Regular research and development investments, strategic partnerships, and market intelligence are crucial to overcome this weakness.
Opportunities
- Zebra Technologies Corp can leverage several opportunities to further expand their market presence and increase profitability. The growing demand for automation and connectivity across industries presents an opportunity to offer integrated solutions.
- The rise of IoT offers immense potential for Zebra Technologies Corp to enhance their product offerings. By combining their expertise in data capture with IoT connectivity, they can provide advanced solutions for real-time monitoring, asset tracking, and supply chain optimization.
- The healthcare industry continues to evolve, presenting opportunities for Zebra Technologies Corp to provide innovative solutions in patient identification, medication administration, and inventory management. Collaborating with healthcare providers and staying updated on industry regulations can help tap into this potential.
Threats
- Zebra Technologies Corp faces certain threats that could impact their business and market position. Fierce competition from both established players and emerging startups could erode their market share. Economic downturns and geopolitical uncertainties may also affect overall demand.
- The market for data capture and automatic identification is highly competitive, with several players offering similar products and services. Zebra Technologies Corp must continuously innovate and differentiate themselves to fend off competitors and maintain market leadership.
- Zebra Technologies Corp's business can be impacted by economic downturns and fluctuations. Reduced customer spending, delays in investment decisions, and supply chain disruptions are potential consequences of economic volatility. Adopting agile business strategies and diversifying market exposure can help mitigate these risks.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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