277.00p
-0.22%
Close of 9 Nov 2026, in pence
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About YouGov
Its shares trade on LSE under the ticker YOU.L. It has been listed since 25 April 2005. In the fiscal year to 31 July 2026, it reported revenue of £396.6m and net income of £5.7m. At that date it held total assets of £556.8m and shareholders' equity of £187.8m.
YouGov Plc engages in the provision of market research and data analytics. The Company’s suite of products and services is made up of syndicated data products including YouGov BrandIndex and YouGov Profiles and data services including YouGov Omnibus and YouGovCustom Research. YouGov BrandIndex is a daily brand perception tracker. YouGov Profiles is its planning and segmentation tool. YouGov Omnibus finds out people's opinions, attitudes and behaviors. YouGov Custom Research conducts quantitative and qualitative research. The firm operates in approximately 22 countries. The firm has operations in the United Kingdom, North America, Europe, the Nordics, the Middle East and North Africa and Asia.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 25 Apr 2005
- Employees
- 959
- Website
- corporate.yougov.com ↗
Leadership
Pay as last reported
- Ms. Deborah DavisNon-Executive Chairman of the Board£6,085
- Mr. Stephan ShakespeareInterim Chief Executive Officer, since 2025£110,000
- Mr. Alexander McintoshChief Financial Officer, Executive Director, since 2017£346,326
- Ms. Tilly HealdChief Governance and Compliance Officer and Company Secretary, since 2022
- Ms. Shalini Govil-PaiIndependent Non-Executive Director£50,000
- Mr. Ian GriffithsIndependent Non-Executive Director
- Mr. Ashley MartinIndependent Non-Executive Director£57,000
- Mr. Devesh MishraIndependent Non-Executive Director£50,000
- Ms. Andrea NewmanIndependent Non-Executive Director£50,000
- Ms. Belinda RichardsSenior Independent Non-Executive Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 75
- Environment
- 81
- Social
- 99
- Governance
- 46
- Direct emissions (scope 1)
- 144 t
- Energy emissions (scope 2)
- 117.05 t
- Value chain emissions (scope 3)
- 11,724 t
- Women in the workforce
- 43%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand recognition and reputation in the market.
- Extensive global presence with operations in multiple countries.
- Innovative technology platform, allowing for efficient and accurate data collection.
Weaknesses
- Dependence on a limited number of key clients for a significant portion of revenue.
- Relatively high operating costs due to continuous investment in research and development.
- Limited diversification in the range of services offered compared to competitors.
Opportunities
- Growing demand for data-driven insights in market research industry.
- Increasing use of social media platforms, creating new opportunities for data collection.
- Expansion into emerging markets with untapped potential.
Threats
- Intense competition from both established players and emerging startups in the industry.
- Potential privacy concerns and regulations impacting data collection and usage.
- Economic volatility and uncertainty affecting client spending on market research.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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