45.83
+1.91%
Close of 9 Nov 2026, in USD
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About Yeti Holdings
From its filings with the US Securities and Exchange Commission
Yeti Holdings is based in Austin, Texas and is incorporated in Delaware. Its shares trade on NYSE under the ticker YETI. The SEC classifies its business as sporting & athletic goods, nec. In the fiscal year to 3 January 2026, it reported revenue of $1.87bn and net income of $165.4m. At that date it held total assets of $1.24bn and shareholders' equity of $650.3m. By business, Drinkware brought in 58.1% of revenue, followed by Coolers & Equipment at 40.1% and Other at 1.8%. By region, United States accounted for 78.9%, followed by International at 21.1%.
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to bags and apparel, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes you. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond.
We were founded in 2006 by avid outdoorsmen, Roy and Ryan Seiders, who were frustrated with equipment that could not keep pace with their interests in hunting and fishing. By utilizing forward-thinking designs and advanced manufacturing techniques, they developed a nearly indestructible hard cooler with superior ice retention. Our original hard cooler not only delivered exceptional performance, it anchored an authentic, passionate, and durable bond among customers and our company.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 25 Oct 2018
- Employees
- 1,390
- Website
- yeti.com ↗
- Head office
- 7601 SOUTHWEST PARKWAY, AUSTIN, TX, 78735
- Incorporated in
- DE
- Classification
- Sporting & Athletic Goods, NEC
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Robert ShearerIndependent Chairman of the Board$342,452
- Mr. Matthew ReintjesPresident, Chief Executive Officer, Director, since 2015$7.8m
- Mr. Michael McmullenChief Financial Officer, Senior Vice President, Treasurer$1.8m
- Mr. Bryan BarksdaleSenior Vice President, Secretary, Chief Legal Officer$1.4m
- Mr. Martin DuffSenior Vice President, Supply Chain and Operations$1.4m
- Mr. Arne ArensIndependent Director
- Ms. Elizabeth AxelrodIndependent Director$223,671
- Ms. Alison DeanIndependent Director$238,740
- Mr. Frank GibeauIndependent Director$239,993
- Ms. Mary KelleyIndependent Director$244,979
- Mr. Dustan MccoyIndependent Director$242,507
- Mr. J. Magnus WelanderIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 42
- Environment
- 42
- Social
- 54
- Governance
- 30
- Direct emissions (scope 1)
- 401 t
- Energy emissions (scope 2)
- 789 t
- Value chain emissions (scope 3)
- 414,206 t
- Women in the workforce
- 49%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Yeti Holdings Inc possesses several strengths that contribute to its success in the market. Firstly, the company has a strong brand reputation for manufacturing high-quality and durable outdoor products. This reputation has gained customer loyalty and trust, leading to increased sales and market share. Secondly, Yeti Holdings has a diverse product portfolio, offering a range of products catering to different customer segments. This helps them capture a broader market and mitigate risk associated with dependence on specific products. Lastly, the company has a strong distribution network, ensuring their products are easily accessible to customers worldwide.
Weaknesses
- Yeti Holdings Inc also faces certain weaknesses that can impede its growth. One weakness is the relatively high price point of its products compared to competitors. This may limit the company's customer base to those willing to pay a premium for quality. Additionally, Yeti Holdings heavily relies on key suppliers for raw materials, making them vulnerable to supply chain disruptions and price fluctuations. Lastly, the company's marketing strategy could be enhanced to improve brand awareness and reach new customer segments.
Opportunities
- Yeti Holdings Inc has various opportunities for further growth and expansion. Firstly, there is an increasing trend towards outdoor activities and adventure sports, providing a larger market for their products. By leveraging this trend, the company can attract new customers and increase sales. Secondly, Yeti Holdings can explore entering new international markets where there is potential demand for their products. This would diversify their geographic presence and reduce dependence on any single market. Lastly, the company can embrace technological advancements in material innovation and product design to enhance their offerings and stay ahead of competitors.
Threats
- Yeti Holdings Inc operates in a highly competitive market, which poses threats to its business. Competitors may imitate their product designs and offer similar functionality at a lower price, potentially eroding Yeti's market share. Economic downturns and fluctuations in consumer spending patterns also pose threats to the company's sales and profitability. Additionally, changes in regulations and trade policies could impact the company's global operations and increase costs. Finally, the ongoing COVID-19 pandemic presents uncertainties and challenges, affecting supply chains, consumer behavior, and overall demand for outdoor products.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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