19.58
+0.62%
Close of 9 Nov 2026, in USD
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About Yelp
From its filings with the US Securities and Exchange Commission
Yelp is based in San Francisco, California and is incorporated in Delaware. Its shares trade on NYSE under the ticker YELP. The SEC classifies its business as personal services. In the fiscal year to 31 December 2025, it reported revenue of $1.46bn and net income of $145.6m. At that date it held total assets of $958.5m and shareholders' equity of $710.9m. By business, Total advertising brought in 95.0% of revenue, followed by Other at 5.0%. By region, United States accounted for 99.3%, followed by All other countries at 0.7%.
Our performance in 2025 — which included record annual revenue and profitable growth — demonstrates the profitability of our broad-based local advertising platform. For a discussion of our results for the year ended December 31, 2025, see the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included under Part II, Item 7 of this Annual Report.
We plan to continue our disciplined expense management as we invest in high-return areas to drive profitable growth. Excluding the recently acquired Hatch team and hires to support their growth, we expect headcount to again remain approximately flat year over year in 2026, reflecting both our commitment to driving leverage in the business through our product-led strategy as well as our teams’ abilities to deliver operational efficiencies using AI. We also continue to expect to reduce stock-based compensation expense to less than 6% of revenue by the end of 2027. To support our ongoing repurchase plans, in February 2026, the Board authorized us to repurchase an additional $500.0 million of shares of our outstanding common stock.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 2 Mar 2012
- Employees
- 5,168
- Website
- yelp.com ↗
- Head office
- 350 MISSION STREET, SAN FRANCISCO, CA, 94105
- Incorporated in
- DE
- Classification
- Services-Personal Services
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Ms. Diane IrvineIndependent Chairman of the Board$312,631
- Mr. Jeremy StoppelmanChief Executive Officer, Co-Founder, Director, since 2004$9.7m
- Mr. David SchwarzbachChief Financial Officer$5.0m
- Mr. Joseph NachmanChief Operating Officer$5.2m
- Ms. Carmen AmaraChief People Officer
- Mr. Sam EatonChief Technology Officer$5.0m
- Mr. Craig SaldanhaChief Product Officer$3.9m
- Mr. Aaron SchurCorporate Secretary
- Mr. Frederick AndersonIndependent Director$264,043
- Ms. Christine BaroneIndependent Director$254,024
- Mr. Robert GibbsIndependent Director$261,529
- Mr. Logan GreenIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 59
- Environment
- 40
- Social
- 68
- Governance
- 68
- Direct emissions (scope 1)
- 324 t
- Energy emissions (scope 2)
- 1,239 t
- Value chain emissions (scope 3)
- 30,635 t
- Women in the workforce
- 46.18%
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Yelp Inc possesses several key strengths that contribute to its success in the market. Firstly, it benefits from a strong brand reputation, positioning itself as a trusted platform for user-generated reviews and recommendations. This has established a high level of credibility among consumers and businesses alike. Additionally, Yelp's extensive user base and network effect provide a significant competitive advantage, as more users attract more reviews, making the platform increasingly valuable.
- Furthermore, Yelp has successfully diversified its services beyond just reviews. It offers a range of additional features such as reservations, food delivery, and business advertising options, generating multiple revenue streams. This diversity helps to mitigate risks associated with over-reliance on a single revenue source.
Weaknesses
- Despite its strengths, Yelp faces certain weaknesses that need to be addressed. One significant weakness is its vulnerability to fake reviews and manipulations. As the platform heavily relies on user-generated content, ensuring the authenticity of reviews remains a challenge. This may undermine user trust and damage Yelp's credibility.
- Furthermore, Yelp's revenues are highly dependent on advertising from local businesses, leaving it susceptible to economic downturns or changes in consumer behavior. This concentration can expose Yelp to risks in case of market fluctuations or shifts in advertising preferences.
Opportunities
- Yelp Inc has several opportunities to capitalize on in the market. Firstly, it could further expand its international presence and tap into emerging markets. By localizing its platform and developing partnerships with local businesses, Yelp can attract a new wave of users and increase its global market share.
- Moreover, with the growing popularity of mobile devices, Yelp can leverage this trend to enhance its mobile app and provide location-based services. This would enable users to find relevant recommendations on-the-go, further strengthening their engagement with the platform.
Threats
- Yelp Inc must also be aware of potential threats that could hinder its growth. One significant threat is the intense competition in the online review and recommendation industry. Competitors such as Google, TripAdvisor, and various niche review platforms pose a constant challenge to Yelp's market share. It needs to continuously innovate and evolve its features to stay ahead of the competition.
- Additionally, regulatory changes or legal challenges related to user-generated content and online reviews can pose significant risks for Yelp. Any negative rulings or stringent regulations imposed on the platform could have adverse effects on its operations and reputation.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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