13.98
-1.13%
Close of 9 Nov 2026, in CAD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Yellow Pages
Its shares trade on Toronto Stock Exchange under the ticker Y.TO. It has been listed since 20 December 2012. In the fiscal year to 31 December 2025, it reported revenue of C$198.9m and net income of C$18.1m. At that date it held total assets of C$162.6m and shareholders' equity of C$51.8m.
Yellow Pages Ltd. is a digital media and marketing company. The company is headquartered in Montreal, Quebec. The company went IPO on 2012-12-20. The firm provides digital and print media and marketing solutions in Canada. Yellow Pages offers small and medium-sized enterprises across Canada full-serve access to a suite of digital and traditional marketing solutions, primarily online and mobile priority placement on Yellow Pages' owned and operated media, content syndication, search engine solutions, Website fulfillment, social media campaign management and digital display advertising, as well as video production and print advertising. Its marketing solutions also focus on the national advertising needs of brands and publishers. Its digital media properties include Canada411, RedFlagDeals.com, ComFree/DuProprio, YP Dine, Yellow Pages NextHome, Bookenda.com, dine.TO, YP Shopwise and 411.ca.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 20 Dec 2012
- Employees
- 686
- Website
- corporate.yp.ca ↗
Leadership
Pay as last reported
- Ms. Susan KudzmanIndependent Chairman of the Board$250,000
- Mr. David EckertPresident, Chief Executive Officer, Director, since 2017$3.5m
- Ms. Franco SciannambloChief Financial Officer, Senior Vice President, since 2018$994,500
- Ms. Treena CooperSenior Vice President, General Counsel, Secretary$675,939
- Mr. Sherilyn KingSenior Vice President - Sales, Marketing and Customer Service$950,750
- Mr. John IrelandSenior Vice President - Organizational Effectiveness$1.2m
- Mr. Craig FormanIndependent Director$160,000
- Mr. Rob HallIndependent Director$170,000
- Mr. Paul RussoIndependent Director$165,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 22
- Environment
- 2
- Social
- 24
- Governance
- 38
- Carbon reduction policy
- No
- Human rights policy
- No
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Yellow Pages Ltd has a well-known and established brand presence in the market, which gives it a competitive advantage. The company has a vast directory of businesses, providing comprehensive information to users. Its extensive database and strong online platform allow for easy accessibility and user-friendly navigation.
- Yellow Pages Ltd has a wide network of advertisers who benefit from increased visibility and potential customer reach. The revenue generated from advertising services is a significant strength for the company.
Weaknesses
- One of Yellow Pages Ltd's weaknesses is the declining demand for printed directories due to the shift towards digital channels. The company may face challenges in adapting its business model to the digital era and may lose potential customers who rely solely on online information sources.
- Another weakness could be the competition from online search engines and directories, which offer similar services often for free or at lower costs. Yellow Pages Ltd needs to differentiate itself and provide added value to attract and retain customers.
Opportunities
- Yellow Pages Ltd can leverage its established brand and extensive database to further expand its online presence and provide enhanced digital marketing solutions for businesses. The company can tap into the growing demand for targeted advertising, mobile accessibility, and online directory services.
- Collaboration with other online platforms or integrating additional features like customer reviews and ratings can create new revenue streams and make Yellow Pages Ltd the go-to destination for comprehensive business information.
Threats
- The primary threat for Yellow Pages Ltd is the increasing competition from search engine giants like Google, which dominate the online advertising market. These platforms offer more advanced targeting options, larger user bases, and higher engagement rates, potentially drawing advertisers and users away from Yellow Pages Ltd.
- The continuous advancement of technology may pose a threat if Yellow Pages Ltd fails to keep up with the latest trends and fails to provide innovative digital marketing solutions. Additionally, any economic downturn or changes in consumer behavior could negatively impact the company's revenue stream.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.