14.25p
0.00%
Close of 9 Nov 2026, in pence
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About XP Factory Plc
Its shares trade on LSE under the ticker XPF.L. It has been listed since 8 July 2016. In the fiscal year to 31 March 2026, it reported revenue of £58.6m and a net loss of £4.5m. At that date it held total assets of £81.2m and shareholders' equity of £20.0m.
Escape Hunt Plc engages in the provision and franchise of physical adventure games. The Company’s escape room is a physical adventures game in which players are locked in a themed room and have to find clues and solve puzzles in order to escape against a countdown clock. Its games typically require players to solve a crime story or mystery, which has been tailored to the location of the branch, within 60 minutes. The company operates in approximately 50 cities and 30 countries worldwide. The firm also offers its own brand of indoor and outdoor entertainment from Sydney to Singapore, Bangkok to Brussels.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 8 Jul 2016
- Employees
- 134
- Website
- escapehunt.com ↗
Leadership
Pay as last reported
- Mr. Richard HarphamChief Executive Officer, Executive Director, since 2017£337,000
- Mr. Graham BirdChief Financial Officer, Executive Director, since 2020£293,000
- Ms. Joanne BrownCompany Secretary£178,000
- Mr. Philip ShepherdNon-Executive Independent Director£30,000
- Mr. Martin ShukerNon-Executive Independent Director£30,000
- Mr. Kam BansilInvestor Relations, since 2020
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Escape Hunt PLC possesses several strengths that contribute to its competitive advantage in the market. Firstly, the company has established a strong brand presence, recognized for offering immersive and entertaining escape room experiences. This allows them to attract a large customer base and enjoy a loyal following.
- Additionally, Escape Hunt PLC has developed an extensive network of franchise partners, enabling them to rapidly expand their reach across multiple locations. This allows for economies of scale and enhances their market coverage.
Weaknesses
- Despite its strengths, Escape Hunt PLC also faces certain weaknesses. One such weakness is the potential dependence on franchise partners for growth and expansion. This could limit the company's control over the quality and consistency of the escape room experiences, as well as the overall brand image.
- Another weakness is the potential vulnerability to economic downturns or changes in consumer preferences. If the demand for escape room activities declines or shifts towards other forms of entertainment, Escape Hunt PLC may face challenges in maintaining its market position.
Opportunities
- There are several opportunities that Escape Hunt PLC can capitalize on. Firstly, the growing trend of experiential entertainment presents a favorable market environment for the company. By continuously innovating and offering unique and captivating escape room experiences, Escape Hunt PLC can attract new customers and retain existing ones.
- Furthermore, expanding into new geographical markets and targeting untapped customer segments provides an avenue for future growth. With the right marketing strategies and adaptations to local preferences, Escape Hunt PLC can broaden its customer base and increase market share.
Threats
- Despite the opportunities, there are also threats that Escape Hunt PLC should be aware of. Firstly, increased competition within the escape room industry could pose a threat to market share. The entrance of new players or the expansion of existing competitors may require Escape Hunt PLC to differentiate itself further and continuously improve its offerings.
- Additionally, external factors such as legal and regulatory changes, particularly related to health and safety standards, could impact the operations and profitability of Escape Hunt PLC. Complying with evolving regulations and investing in necessary measures can mitigate this threat.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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