38.01
-0.99%
Close of 9 Nov 2026, in USD
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About Xpel
From its filings with the US Securities and Exchange Commission
Xpel is based in San Antonio, Texas and is incorporated in Nevada. Its shares trade on Nasdaq under the ticker XPEL. The SEC classifies its business as coating, engraving & allied services. In the fiscal year to 31 December 2025, it reported revenue of $476.2m and net income of $51.2m. At that date it held total assets of $382.5m and shareholders' equity of $280.3m. By business, Product revenue brought in 75.6% of revenue, followed by Service revenue at 24.4%.
We are a supplier of protective films, coatings and related services primarily to the automobile aftermarket, new car dealerships and automobile original equipment manufacturers, or OEMs. The majority of our revenue is derived from the sale of our automotive products and related services while the remainder of our revenue is derived from non-automotive products including architectural window film and marine and flat surface protection films.
The Company began as a software company designing vehicle patterns used to produce cut-to-fit protective film for headlights and painted surfaces of automobiles. In 2007, we began selling automotive paint protection film products to complement our software business. As paint protection film technology improved and became more durable, awareness and adoption of paint protection film continued to increase, driving significant industry growth over the last several years. Initial adoption of paint protection film came primarily from luxury car enthusiasts in the United States and Canada. These enthusiasts were primarily served by a growing automotive aftermarket of independent installers of automotive paint protection and window films. Internationally, nascent demand began to build as awareness and adoption in the United States and Canada continued to increase. Over the last few years, new car dealership interest in the product increased due to their exposure to the aftermarket installer network, while OEM interest in the product increased through their exposure to the new car dealerships who were selling the product.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Auto Components
- Listed since
- 27 Feb 2006
- Employees
- 1,337
- Website
- xpel.com ↗
- Head office
- 711 BROADWAY ST., SAN ANTONIO, TX, 78215
- Incorporated in
- NV
- Classification
- Coating, Engraving & Allied Services
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Ryan PapeChairman of the Board, President, Chief Executive Officer, since 2009$2.2m
- Mr. Barry WoodSenior Vice President, Chief Financial Officer$848,685
- Ms. Stacy BogartIndependent Director$150,000
- Mr. Richard CrumlyIndependent Director$140,000
- Mr. Michael KlonneIndependent Director$157,500
- Mr. John NorthIndependent Director$151,365
- Mr. John NesbettInvestor Relations, since 2019
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 20
- Environment
- 18
- Social
- 14
- Governance
- 28
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Xpel Inc has several strengths that contribute to its success in the market. Firstly, the company has a strong brand reputation and is well-known for its high-quality products. This allows Xpel to attract a loyal customer base and gain a competitive advantage over its competitors. Additionally, the company has a diverse product range, offering a wide variety of automotive protection films and related accessories. This enables Xpel to cater to different customer preferences and increase its market reach. Another strength is Xpel's efficient distribution network, which allows the company to quickly and effectively deliver its products to customers worldwide. This helps in satisfying customer demands and maintaining strong business relationships.
Weaknesses
- Despite its strengths, Xpel Inc also faces certain weaknesses that can hinder its growth and profitability. One weakness is the company's dependency on a few key suppliers for its raw materials. Any disruption in the supply chain could negatively impact Xpel's production capabilities. Moreover, Xpel relies heavily on third-party installers to apply their automotive protection films, which can sometimes lead to inconsistencies in installation quality. This poses a risk to customer satisfaction and may require additional quality control measures.
Opportunities
- There are several potential opportunities for growth and expansion that Xpel Inc can capitalize on. Firstly, there is a growing demand for automotive protection films and accessories as customers increasingly prioritize vehicle maintenance and appearance. Xpel can leverage this trend by developing innovative products to cater to evolving customer needs. Additionally, the company can explore partnerships with car manufacturers to offer pre-installed protection films on new vehicles, thereby expanding its customer base. Furthermore, Xpel can expand its geographical presence by entering new international markets where the demand for automotive protection products is rising.
Threats
- Xpel Inc operates in a highly competitive market, which poses threats to its business. One major threat is the presence of well-established competitors with similar product offerings, which can limit Xpel's market share and profitability. Additionally, economic downturns and fluctuations in consumer spending can affect the demand for automotive protection films, posing a risk to Xpel's revenue. Moreover, Xpel is vulnerable to changes in regulations and trade policies, which can impact its supply chains and increase production costs. Lastly, disruptive technologies and new market entrants pose a threat as they may introduce innovative solutions or lower-priced alternatives, challenging Xpel's market position.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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