21.96
+2.95%
Close of 9 Nov 2026, in USD
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About Wolverine World Wide
From its filings with the US Securities and Exchange Commission
Wolverine World Wide is based in Rockford, Michigan and is incorporated in Michigan. Its shares trade on NYSE under the ticker WWW. The SEC classifies its business as footwear, (no rubber). In the fiscal year to 3 January 2026, it reported revenue of $1.87bn and net income of $95.8m. At that date it held total assets of $1.71bn and shareholders' equity of $408.0m. By business, Active Group brought in 75.1% of revenue, followed by Work Group at 22.5% and Other Operating Segment [Member] at 2.4%.
Wolverine World Wide, Inc. (the “Company”) is a leading designer, marketer and licensor of a broad range of quality casual footwear and apparel, performance outdoor and athletic footwear and apparel, kids' footwear, industrial work boots and apparel, and uniform shoes and boots. The Company’s products are marketed worldwide in approximately 170 countries and territories through owned operations in the United States ("U.S."), Canada, the United Kingdom ("U.K.") and certain countries in continental Europe and Asia Pacific. In other regions (Latin America, portions of Europe and Asia Pacific, the Middle East and Africa), the Company relies on a network of third-party distributors, licensees and joint ventures.
Today, the Company sources and markets a broad range of footwear and apparel styles, including shoes, boots and sandals under many recognizable brand names, including Bates®, Cat®, Chaco®, Harley-Davidson®, Hush Puppies®, HYTEST®, Merrell®, Saucony®, Sweaty Betty® and Wolverine®. The Company licenses its Stride Rite® brand under a global license arrangement. The Company also markets Merrell® and Wolverine® brand apparel and accessories and licenses some of its brands for use on non-footwear products, including Hush Puppies® apparel, eyewear, watches, socks, handbags and plush toys; Wolverine® eyewear and gloves; and Saucony® apparel. Cat® is a registered trademark of Caterpillar Inc. and Harley-Davidson® is a registered trademark of H-D U.S.A., LLC.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 22 May 1981
- Employees
- 4,000
- Website
- wolverineworldwide.com ↗
- Head office
- 9341 COURTLAND DR, ROCKFORD, MI, 49351
- Incorporated in
- MI
- Classification
- Footwear, (No Rubber)
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Nicholas LongIndependent Chairman of the Board$400,000
- Mr. Christopher HufnagelPresident, Chief Executive Officer, Director, since 2015$9.4m
- Ms. Taryn MillerChief Financial Officer, Treasurer$2.2m
- Mr. Justin CuppsPresident - Work Group
- Ms. Susan KuhnPresident - Active Group
- Ms. Isabel SorianoPresident - International Group$2.6m
- Ms. Amy KlimekChief Human Resources Officer$1.2m
- Mr. Brett ParentChief Strategy Officer
- Mr. David LatchanaChief Legal Officer, Company Secretary$1.1m
- Ms. Cheryl Abel-hodgesIndependent Director
- Ms. Stacia AndersenIndependent Director$240,000
- Mr. Jeffrey BoromisaIndependent Director$277,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 61
- Environment
- 91
- Social
- 66
- Governance
- 25
- Women in the workforce
- 60%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Wolverine World Wide Inc has several strengths that contribute to its success and position in the market. Firstly, the company has a diverse portfolio of well-established brands, including Wolverine, Merrell, Saucony, and Sperry, which enjoy strong brand recognition and customer loyalty. This brand diversity allows Wolverine World Wide Inc to cater to a wide range of customer preferences. Additionally, the company has a global presence with distribution networks across various regions, enabling it to tap into international markets and benefit from economies of scale. Lastly, Wolverine World Wide Inc has a solid financial position with consistent revenue growth and healthy profit margins, which provides stability and investment opportunities.
Weaknesses
- Despite its strengths, Wolverine World Wide Inc also faces certain weaknesses that pose challenges to its operations. One notable weakness is the company's limited market share compared to its larger competitors, such as Nike and Adidas. This can result in lower bargaining power with retailers and reduced visibility in the market. Additionally, Wolverine World Wide Inc relies heavily on wholesale distribution, making it vulnerable to fluctuations in demand and pricing pressures. The company's heavy reliance on third-party manufacturers for its products is another weakness, as it exposes them to potential supply chain disruptions and quality control issues.
Opportunities
- Wolverine World Wide Inc has identified several opportunities for growth and expansion in the market. Firstly, there is a growing trend towards athleisure and outdoor footwear, which aligns with the company's brand offerings. By leveraging this trend, Wolverine World Wide Inc can capitalize on the increasing demand for comfortable and versatile footwear. Additionally, the company can explore opportunities in the direct-to-consumer channel, leveraging digital platforms and e-commerce to reach a wider customer base and create personalized shopping experiences. Moreover, the international market presents significant growth opportunities, particularly in emerging economies where consumer spending power and brand awareness are on the rise.
Threats
- Wolverine World Wide Inc faces various threats that could impact its business operations and market position. One significant threat is the intense competition within the footwear industry, characterized by the presence of major global players. Increased competition may result in pricing pressures, reduced market share, and the need for constant innovation to stay ahead. Another threat arises from changing consumer preferences and fashion trends, as Wolverine World Wide Inc needs to continually adapt its products to meet evolving customer demands. Additionally, external factors such as economic recessions, trade disputes, and supply chain disruptions can pose significant threats to the company's manufacturing, distribution, and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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