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Wirtualna Polska Holding WPL.WA · PLN

Communication Services · GPW · 🇵🇱 Poland

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54.70

-0.55%

Close of 9 Nov 2026, in PLN

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About Wirtualna Polska Holding

Its shares trade on GPW under the ticker WPL.WA. It has been listed since 7 May 2015. In the fiscal year to 31 December 2025, it reported revenue of PLN 2.21bn and a net loss of PLN 34.1m. At that date it held total assets of PLN 3.90bn and shareholders' equity of PLN 872.3m.

Wirtualna Polska Holding SA engages in the sale of advertising services on the Internet and operating Internet portals. The company is headquartered in Warsaw, Woj. Mazowieckie. The company went IPO on 2015-05-07. The firm owns entities that are engaged in the Internet publishing and broadcasting content, including operating business, technology, sports and entertainment portals, as well as electronic mail (e-mail) and electronic commerce (e-commerce). The company also offers a range of advertising products, including display ads. The firm operates through such Internet portals as Wirtualna Polska, o2.pl, Money.pl, WP SportoweFakty, Dobreprogramy.pl, WP Parenting, Domodi and Homebook, among others. The firm operates domestically.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Communication Services
Industry
Interactive Media & Services
Listed since
7 May 2015
Employees
959

Leadership

Pay as last reported

  • Mr. Piotr WalterIndependent Chairman of the Supervisory Board, since 2017PLN 43,000
  • Mr. Jacek SwiderskiPresident of the Management Board, Chief Executive OfficerPLN 3.6m
  • Mr. Aleksander WilewskiIndependent Vice Chairman of the Supervisory Board, since 2017PLN 43,000
  • Ms. Elzbieta Bujniewicz-BelkaChief Financial Officer, Member of the Management BoardPLN 1.3m
  • Mr. Krzysztof SierotaChief Technology Officer, Member of the Management BoardPLN 2.2m
  • Mr. Michal BranskiMember of the Management Board, Vice President - StrategyPLN 1.3m
  • Mrs. Katarzyna BeuchIndependent Member of the Supervisory BoardPLN 43,000
  • Mr. Mariusz JarzebowskiIndependent Member of the Supervisory BoardPLN 43,000
  • Mr. Grzegorz KoniecznyIndependent Member of the Supervisory BoardPLN 43,000
  • Mrs. Joanna Rozycka-IwanIndependent Member of the Supervisory BoardPLN 36,000
  • Ms. Beata Barwinska-PiotrowskaMember of the Supervisory BoardPLN 43,000
  • Mr. Witold WozniakMember of the Supervisory BoardPLN 36,000

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
65
Environment
44
Social
88
Governance
63
Direct emissions (scope 1)
432.3 t
Energy emissions (scope 2)
6,129.4 t
Women in the workforce
60.55992%
Carbon reduction policy
Yes
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Strong Market Position: Wirtualna Polska Holding SA holds a dominant position in the Polish market, enjoying a large customer base and brand recognition.
  • Diversified Revenue Streams: The company has successfully diversified its revenue streams by offering a range of digital services, including online advertising, e-commerce, and digital content, providing stability and growth opportunities.
  • Strategic Partnerships: Wirtualna Polska Holding SA has established strong partnerships with leading technology companies, enhancing its product offering and expanding its reach.

Weaknesses

  • Dependence on Advertising: The company heavily relies on advertising revenue, making it vulnerable to fluctuations in the advertising market and economic downturns.
  • Limited International Presence: While Wirtualna Polska Holding SA has a strong presence in the Polish market, its international footprint is relatively small, limiting its growth potential.
  • Regulatory Environment: The company operates in an industry subjected to regulatory changes, which could pose challenges and require adaptability in compliance.

Opportunities

  • Digital Transformation: The ongoing digital transformation presents opportunities for Wirtualna Polska Holding SA to expand its digital services and capture a larger share of the market.
  • E-commerce Growth: The increasing trend of online shopping provides an opportunity for the company to further develop its e-commerce platform and tap into this growing market.
  • International Expansion: Exploring new markets beyond Poland could contribute to revenue diversification and reduce dependence on the domestic market.

Threats

  • Intense Competition: Wirtualna Polska Holding SA faces fierce competition from both domestic and international players, which could potentially erode its market share and profitability.
  • Technological Advancements: Rapid technological advancements require continuous investments and innovation to stay ahead, with failure to adapt posing a threat to the company's competitiveness.
  • Economic Downturn: Any economic downturn, recession, or financial crisis could negatively impact advertising budgets and consumer spending, affecting the company's financial performance.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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