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+4.42%
Close of 9 Nov 2026, in USD
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About Whirlpool
From its filings with the US Securities and Exchange Commission
Whirlpool is based in Benton Harbor, Michigan and is incorporated in Delaware. Its shares trade on NYSE under the ticker WHR. The SEC classifies its business as household appliances. In the fiscal year to 31 December 2025, it reported revenue of $15.52bn and net income of $318.0m. At that date it held total assets of $16.00bn and shareholders' equity of $2.73bn. By business, Total major product category net sales brought in 90.4% of revenue, followed by Other at 6.1% and Spare parts and warranties at 3.5%.
Improving life at home has been at the heart of our business for 114 years – it is why we exist and why we are passionate about what we do.
Whirlpool Corporation ("Whirlpool"), committed to being the best kitchen and laundry company, in constant pursuit of improving life at home, was incorporated in 1955 under the laws of Delaware and was founded in 1911. Whirlpool manufactures products in four countries and markets products in nearly every country around the world. We have received worldwide recognition for accomplishments in a variety of business and social efforts, including leadership, diversity, innovative product design, business ethics, environmental sustainability, social responsibility and community involvement. Whirlpool had approximately $16 billion in annual net sales and 41,000 employees in 2025.
We conduct our business through three operating segments: Major Domestic Appliances (“MDA”) North America; MDA Latin America; and Small Domestic Appliances (“SDA”) Global. As of December 31, 2025, the operations previously reported within the MDA Asia segment are no longer reported as a segment as a result of the deconsolidation of Whirlpool India. Prior period segment information has been recast to retrospectively reflect this change. The MDA Europe segment, which is presented within our results through the first quarter of 2024, was deconsolidated as of April 1, 2024. For additional information, see Note 15 and Note 16 to the Consolidated Financial Statements.
Quoted from its 10-K, filed 11 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Household Durables
- Listed since
- 19 Sept 1955
- Employees
- 41,000
- Website
- whirlpoolcorp.com ↗
- Head office
- WHIRLPOOL CNTR 2000 M 63, BENTON HARBOR, MI, 49022-2692
- Incorporated in
- DE
- Classification
- Household Appliances
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Dr. Marc BitzerChairman of the Board, Chief Executive Officer, since 2006$13.9m
- Mr. James PetersExecutive Vice President, Chief Financial and Administrative Officer, President - Whirlpool Asia$6.7m
- Ms. Carey MartinChief Human Resources Officer, Executive Vice President, Corporate Relations Officer$3.8m
- Mr. Ludovic BeaufilsExecutive Vice President, President - KitchenAid Small Appliances
- Mr. Alessandro PerucchettiExecutive Vice President, President - Whirlpool North America$2.5m
- Mr. Juan PuenteExecutive Vice President and President, Whirlpool Latin America$2.0m
- Mr. Samuel AllenIndependent Presiding Director$361,794
- Ms. Mary AdcockDirector
- Ms. Judith BucknerIndependent Director
- Mr. Greg CreedIndependent Director$322,328
- Ms. Diane DietzIndependent Director$316,989
- Ms. Geraldine ElliottIndependent Director$303,152
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 87
- Environment
- 99
- Social
- 99
- Governance
- 63
- Direct emissions (scope 1)
- 121,002 t
- Energy emissions (scope 2)
- 250,931 t
- Value chain emissions (scope 3)
- 62,200,000 t
- Women in the workforce
- 42%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand recognition: Whirlpool Corp is a well-established and globally recognized brand in the home appliance industry, providing a competitive advantage.
- Diversified product portfolio: Whirlpool offers a wide range of appliances across various categories, catering to the diverse needs of consumers worldwide.
- Extensive distribution network: The company has a strong presence in multiple global markets and benefits from a robust distribution network, facilitating easy reach to customers.
- Focus on innovation: Whirlpool invests significantly in research and development, continuously introducing innovative and technologically advanced products to meet changing consumer demands.
Weaknesses
- High dependence on the North American market: Whirlpool's sales heavily rely on the North American region, making it vulnerable to economic fluctuations or market-specific challenges in that area.
- Price sensitivity: The competitive market for home appliances puts pressure on pricing, which can negatively impact Whirlpool's profit margins.
- Limited online presence: Whirlpool's online presence and e-commerce capabilities could be further improved to tap into the growing trend of online consumer purchases.
Opportunities
- Growing demand for smart appliances: With the increasing focus on smart homes and connected devices, there is an opportunity for Whirlpool to expand its range of smart appliances and capitalize on this emerging market segment.
- Emerging markets: Whirlpool can further penetrate and expand its presence in emerging markets, such as Asia and Latin America, where rising disposable incomes and urbanization are driving the demand for home appliances.
- Sustainability and energy efficiency: The global shift towards sustainability and energy-efficient solutions presents an opportunity for Whirlpool to develop eco-friendly appliances and cater to the growing eco-conscious consumer base.
Threats
- Intense competition: The home appliance market is highly competitive, with numerous global and regional players vying for market share, making it challenging for Whirlpool to maintain or expand its position.
- Economic uncertainty: Whirlpool's business can be significantly impacted by economic downturns, as consumers may delay purchases or opt for lower-cost alternatives during tough economic times.
- Technological advancements: Rapid technological advancements can pose a threat if Whirlpool fails to keep up with competitors in terms of innovation or fails to adapt to changing consumer preferences.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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