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Winnebago Industries WGO · USD

Consumer Discretionary · US listing · 🇺🇸 United States

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31.79

+1.44%

Close of 9 Nov 2026, in USD

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About Winnebago Industries

From its filings with the US Securities and Exchange Commission

SEC filings

Winnebago Industries is based in Eden Prairie, Minnesota and is incorporated in Minnesota. Its shares trade on NYSE under the ticker WGO. The SEC classifies its business as motor homes. In the fiscal year to 29 August 2026, it reported revenue of $2.70bn and net income of $34.5m. At that date it held total assets of $2.10bn and shareholders' equity of $1.24bn.

In its own words

Winnebago Industries, Inc. is a leading North American manufacturer of outdoor lifestyle products under the Winnebago, Grand Design, Chris-Craft, Newmar and Barletta brands, which are used primarily in leisure travel and outdoor recreation activities. We also design and manufacture advanced battery solutions that deliver “house power,” supporting internal electrical features and appliances for a variety of outdoor products including RVs, boats, specialty and other low-speed vehicles, as well as other industrial applications. Other products manufactured by us consist primarily of original equipment manufacturing parts for other manufacturers and commercial vehicles. We produce our towable RV units in Indiana; our motorhome RV units in Iowa and Indiana; our marine units in Indiana and Florida; and our battery solutions in Florida. We distribute our RV and marine products primarily through independent dealers throughout the U.S. and Canada, who then retail the products to the end consumer. We also distribute our marine products internationally through independent dealers, who then retail the products to the end consumer. Our battery solutions are primarily sold to customers in the U.S.

Quoted from its 10-K, filed 21 Oct 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Discretionary
Industry
Automobiles
Listed since
17 Mar 1980
Employees
5,300
Head office
13200 PIONEER TRAIL, EDEN PRAIRIE, MN, 55347
Incorporated in
MN
Classification
Motor Homes
Filer status
Large accelerated filer

Leadership

Pay as last reported

  • Mr. David MilesIndependent Chairman of the Board$365,000
  • Mr. Michael HappePresident, Chief Executive Officer, Director, since 2016$7.2m
  • Mr. Bryan HughesSenior Vice President, Chief Financial Officer, Investor Relations, Information Technology and Business Development$2.0m
  • Mr. Donald ClarkGroup President - Towable RVs and Grand Design RV$5.3m
  • Mr. Steve HeesePresident - Chris Craft, Senior Vice President - Power Systems
  • Mr. Casey TubmanGroup President - Newmar and Winnebago Motorized$1.8m
  • Mr. Christopher WestPresident - Winnebago Motorhome and Specialty Vehicles$122,514
  • Mr. Amber HolmSenior Vice President, Chief Marketing and Experience Officer
  • Ms. Stacy BogartSenior Vice President, General Counsel, Secretary, Corporate Responsibility, President - Winnebago Industries Foundation$1.5m
  • Mr. Bret WoodsonSenior Vice President - Human Resources and Corporate Relations$215,000
  • Mr. Ashis BhattacharyaSenior Vice President - Business Development, Advanced Technology and Enterprise Marketing
  • Mr. Jeff HaradineSenior Vice President - Marine; President- Barletta Boats

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
62
Environment
65
Social
82
Governance
41
Direct emissions (scope 1)
18,687 t
Energy emissions (scope 2)
20,910 t
Value chain emissions (scope 3)
4,230,679 t
Women in the workforce
25%
Carbon reduction policy
No
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Winnebago Industries Inc boasts several strengths that contribute to its success in the market. Firstly, the company has a strong brand reputation and recognition, known for manufacturing high-quality recreational vehicles (RVs) for over 60 years. This brand recognition gives Winnebago a competitive edge over its rivals.
  • Secondly, Winnebago has a diverse product portfolio, offering various models and options to cater to different customer needs. This versatility allows the company to target multiple market segments and maximize its market share.
  • Additionally, Winnebago has a robust distribution network and established dealer relationships, enabling it to reach customers effectively and efficiently across the United States. This wide distribution helps the company maintain a strong market presence.

Weaknesses

  • While Winnebago Industries Inc has many strengths, it also faces certain weaknesses. One key weakness is its dependency on the North American market for a significant portion of its sales. This reliance on a single market makes the company vulnerable to economic fluctuations and changes in consumer preferences specific to that region.
  • Another weakness is the potential impact of rising raw material costs on Winnebago's profitability. Fluctuating prices of commodities and inputs used in RV production, such as steel, aluminum, and petroleum-based products, can affect the company's bottom line negatively.

Opportunities

  • Winnebago Industries Inc can capitalize on various opportunities to further enhance its business. Firstly, the growing trend of experiential travel and outdoor leisure activities presents a significant opportunity for RV manufacturers. Winnebago can tap into this trend by promoting the benefits of RV travel and creating innovative designs to attract new customers.
  • Moreover, the increasing interest in sustainable and eco-friendly options could be leveraged by Winnebago to develop RV models that emphasize energy efficiency and environmental sustainability. This would appeal to environmentally conscious consumers and differentiate the company from competitors.

Threats

  • Winnebago Industries Inc faces certain threats that could negatively impact its future prospects. One significant threat is the intense competition within the RV industry. With several established players and new entrants, Winnebago must continuously innovate and differentiate its offerings to stay ahead in the market.
  • Additionally, economic downturns and recessions pose a threat to the discretionary spending of consumers, potentially leading to a decrease in demand for RVs. Changes in consumer preferences and shifts towards alternative leisure options, such as vacation rentals or hotels, also pose potential threats to Winnebago's market position.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
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