8.30
+1.84%
Close of 9 Nov 2026, in USD
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About Wendy's
From its filings with the US Securities and Exchange Commission
Wendy's is based in Dublin, Ohio and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker WEN. The SEC classifies its business as retail-eating & drinking places. In the fiscal year to 28 December 2025, it reported revenue of $2.18bn and net income of $165.1m. At that date it held total assets of $4.96bn and shareholders' equity of $117.4m. By region, U.S. accounted for 90.9%, followed by International at 9.1%.
Wendy’s is primarily engaged in the business of operating, developing and franchising a system of distinctive quick-service restaurants serving high quality food. Wendy’s opened its first restaurant in Columbus, Ohio in 1969. Today, Wendy’s is the second largest quick-service restaurant company in the hamburger sandwich segment in the United States (the “U.S.”) based on traffic and dollar share, and the third largest globally with 7,397 restaurants in the U.S. and 38 foreign countries and U.S. territories as of December 28, 2025.
At December 28, 2025, there were 5,969 Wendy’s restaurants in operation in the U.S. Of these restaurants, 423 were operated by the Company and 5,546 were operated by a total of 203 franchisees. In addition, at December 28, 2025, there were 1,428 Wendy’s restaurants in operation in 38 foreign countries and U.S. territories. Of the international restaurants, 1,417 were operated by a total of 117 franchisees and 11 were operated by the Company in the United Kingdom (the “U.K.”).
The Company’s principal executive offices are located at One Dave Thomas Blvd., Dublin, Ohio 43017, and its telephone number is (614) 764-3100.
Quoted from its 10-K, filed 23 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 17 Nov 1993
- Employees
- 14,900
- Website
- wendys.com ↗
- Head office
- ONE DAVE THOMAS BLVD, DUBLIN, OH, 43017
- Incorporated in
- DE
- Classification
- Retail-Eating & Drinking Places
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Nelson PeltzChairman Emeritus, since 1993$989,844
- Mr. Arthur WinkleblackNon-Executive Independent Chairman of the Board$377,458
- Mr. Kenneth CookInterim Chief Executive Officer, Chief Financial Officer$702,525
- Mr. Matthew PeltzNon-Executive Vice Chairman of the Board$273,000
- Mr. Peter MayIndependent Non-Executive Senior Vice Chairman of the Board, since 1993$286,000
- Mr. Pete SuerkenPresident - US
- Mr. E. J. WunschPresident - International$2.4m
- Mr. Coley O'brienChief People Officer
- Ms. Suzanne ThuerkChief Accounting Officer
- Mr. Matthew SpessardChief Information Officer
- Ms. Lindsay J. RadkoskiChief Marketing Officer, U.S$1.8m
- Ms. Liliana EspositoChief Corporate Affairs and Sustainability Officer
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 70
- Environment
- 75
- Social
- 73
- Governance
- 61
- Direct emissions (scope 1)
- 13,013 t
- Energy emissions (scope 2)
- 49,436.58 t
- Value chain emissions (scope 3)
- 10,045,954 t
- Women in the workforce
- 48%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Wendy's Co. has several strengths which contribute to its success in the fast food industry. Firstly, the company has a strong brand image and recognition, known for its high-quality and fresh food offerings. This helps differentiate Wendy's from its competitors.
- Secondly, Wendy's Co. has a diversified menu that caters to different customer preferences, including their signature square-shaped burgers, salads, and Frosty desserts. This allows the company to attract a wide range of customers and adapt to changing trends in the industry.
- Additionally, Wendy's Co. has a strong international presence, with a global network of franchises. This contributes to the company's revenue growth and provides opportunities for expansion into new markets.
Weaknesses
- Despite its strengths, Wendy's Co. also possesses certain weaknesses that could hinder its performance. One major weakness is its limited market share compared to its main competitors, such as McDonald's and Burger King. This makes it challenging for Wendy's to attract a larger customer base and compete effectively.
- Another weakness is the company's relatively higher prices compared to some fast food chains. While this is justified by the quality of ingredients, it may deter price-sensitive customers who prioritize affordability over premium offerings.
- Furthermore, Wendy's Co. heavily relies on franchisees to expand its operations. This dependence on franchisees can result in inconsistencies in service quality and customer experience across different locations, affecting brand perception.
Opportunities
- Wendy's Co. has various opportunities for growth and innovation. Firstly, there is an increasing trend towards healthier eating habits and plant-based alternatives. By introducing more vegetarian and vegan options, Wendy's Co. can tap into this growing market segment and attract health-conscious customers.
- Another opportunity lies in expanding its digital presence and embracing technology advancements. By investing in online ordering platforms, mobile apps, and delivery services, Wendy's Co. can improve convenience and enhance the overall customer experience.
- Additionally, Wendy's Co. can explore entering untapped international markets where it currently has limited presence. This would allow the company to expand its global footprint and increase market share.
Threats
- Wendy's Co. faces certain threats in the fast food industry which should be considered. Firstly, intense competition from established and emerging fast food chains poses a threat to Wendy's market share and profitability. To stay competitive, the company must continue to innovate and differentiate itself from rivals.
- Another threat is the changing consumer preferences and trends. If there is a shift towards healthier food options or a decline in fast food consumption, Wendy's Co. may face challenges in adapting its menu and attracting customers in a changing market environment.
- Moreover, fluctuations in the cost of ingredients and labor can impact Wendy's Co.'s profitability. Rising food prices or increases in minimum wage can squeeze profit margins, requiring careful cost management strategies.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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