0.11
-34.51%
Close of 9 Nov 2026, in EUR
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About NAKIKI
Its shares trade on XETRA under the ticker WDL1.DE. It has been listed since 18 May 2015. In the fiscal year to 31 December 2021, it reported revenue of €52.1m and a net loss of €13.5m. At that date it held total assets of €12.3m and shareholders' equity of €3.4m.
windeln.de SE operates as an online retailer for baby, toddler, and children's products in Europe and China. The company is headquartered in Muenchen, Bayern. The company went IPO on 2015-05-18. The firm retails baby and toddler products through its online stores windeln.de, windeln.ch, bebitus.com, bebitus.pt, bebitus.fr and windeln.com.cn. The firm's products include international branded diapers, baby food, bottles and pacifiers, breastfeeding accessories, hygiene and health products, children’s furniture, toys, children's and maternity clothing, baby monitors, prams and strollers, car seats and related home accessories, among others, as well as erotic products and lingerie. The firm is active in Germany, Austria, Switzerland, France, Spain, Portugal and China, among others.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 18 May 2015
- Employees
- 148
- Website
- windeln.de ↗
Leadership
Pay as last reported
- Mr. Matthias PeuckertChief Executive Officer, Member of the Management Board€397,000
- Mr. Weijian MiaoIndependent Deputy Chairman of the Supervisory Board, since 2019
- Dr. Nikolaus WeinbergerChief Financial Officer, Member of the Management Board€286,000
- Mr. Xiaowei WeiMember of the Management Board€150,000
- Mr. Clemens JakopitschIndependent Member of the Supervisory Board
- Mr. Maurice ReimerIndependent Member of the Supervisory Board
- Ms. Irene TangIndependent Member of the Supervisory Board
- Ms. Xiao Jing YuIndependent Member of the Supervisory Board
- Ms. Judith BuchholzInvestor Relations
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- NAKIKI SE operates six distinct online stores across Europe and China.
- The firm employs 148 full-time staff members to support its retail operations.
- Products include international branded diapers, baby food, and maternity clothing for customers.
Weaknesses
- The company sells erotic products and lingerie alongside standard baby items.
- Operations span seven countries, potentially complicating logistics and management efficiency.
- NAKIKI SE relies heavily on its online presence for all sales channels.
Opportunities
- Expansion into additional European markets could increase revenue from existing product lines.
- Growing demand for children's furniture and toys offers new sales avenues.
- Leveraging the brand windeln.de in China may boost regional market share.
Threats
- Intense competition in the online baby product retail sector affects margins.
- Economic downturns in Germany or China could reduce consumer spending on non-essentials.
- Supply chain disruptions for international branded diapers may impact product availability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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