116.87
+4.59%
Close of 9 Nov 2026, in USD
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About Wayfair
From its filings with the US Securities and Exchange Commission
Wayfair is based in Boston, Massachusetts. Its shares trade on NYSE under the ticker W. The SEC classifies its business as retail-catalog & mail-order houses. In the fiscal year to 31 December 2025, it reported revenue of $12.46bn and a net loss of $313.0m. At that date it held total assets of $3.44bn and shareholders' equity of −$2.78bn. By business, U.S. brought in 88.1% of revenue, followed by International at 11.9%.
Wayfair is the destination for all things home. Through our e-commerce platform, we offer customers visually inspired browsing, compelling merchandising, easy product discovery and attractive prices. We are focused on bringing our customers an experience that is at the forefront of shopping for the home online. Our customers span a wide range of demographics, with annual household incomes typically ranging from $25,000 to over $250,000, and also include businesses, from small startups to global enterprises. Our selections of furniture, décor, housewares and home improvement products appeal to our customers’ different tastes, styles, purchasing goals and budgets when shopping for their homes and businesses.
We also feature certain products under our house brands, such as Three Posts® and Mercury Row®. Through these house brands, which feature curated selections refined by style and price point, we help our customers navigate our vast product assortment to find items that uniquely match their needs.
We complement our e-commerce experience with a growing physical retail presence. Our physical retail stores allow customers to experience our products in person, benefit from in-store services, and shop across product categories that reflect our online breadth. These physical retail stores are designed to strengthen our brands, deepen customer engagement, and enhance the end-to-end shopping experience. As of December 31, 2025, we operated 12 physical retail stores, excluding outlet locations, across 4 states in the United States (“U.S.”).
Quoted from its 10-K, filed 19 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Internet & Direct Marketing Retail
- Listed since
- 2 Oct 2014
- Employees
- 11,800
- Website
- wayfair.com ↗
- Head office
- 4 COPLEY PLACE, BOSTON, MA, 02116
- Classification
- Retail-Catalog & Mail-Order Houses
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Niraj ShahCo-Chairman of the Board, President, Chief Executive Officer, Co-Founder, since 2002$283,145
- Mr. Steven ConineCo-Chairman of the Board, Co-Founder, since 2002$84,605
- Ms. Kate GulliverChief Financial Officer, Chief Administrative Officer$5.0m
- Mr. Jon BlotnerPresident, Commercial and Operations$4.5m
- Ms. Fiona TanChief Technology Officer$6.4m
- Mr. Michael KuminLead Independent Director$250,035
- Ms. Diana FrostIndependent Director
- Ms. Andrea JungIndependent Director$274,613
- Mr. Jeremy KingIndependent Director$274,613
- Mr. Jeffrey NaylorIndependent Director$250,035
- Mr. Michael SneedIndependent Director$245,579
- Mr. Ryan BarneyHead of Investor Relations, since 2024
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 27
- Environment
- 30
- Social
- 31
- Governance
- 22
- Direct emissions (scope 1)
- 15,947 t
- Energy emissions (scope 2)
- 17,216 t
- Value chain emissions (scope 3)
- 4,092,305 t
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Wayfair Inc. is one of the leading online retailers in the home goods industry, providing a vast selection of products to customers globally.
- The company has a strong brand presence and recognition, which helps in establishing consumer trust and loyalty.
- Wayfair has implemented advanced technologies and tools to enhance the online shopping experience for customers, such as virtual reality and augmented reality features.
Weaknesses
- Wayfair has faced criticisms regarding the quality and durability of some of its products, potentially impacting customer satisfaction and brand reputation.
- The company heavily relies on third-party suppliers, which can introduce risks in terms of product availability, shipping delays, and quality control.
- Wayfair's pricing strategy may not always offer competitive prices compared to traditional brick-and-mortar retailers, potentially discouraging price-sensitive consumers.
Opportunities
- The increasing trend of online shopping provides significant growth opportunities for Wayfair to expand its customer base and market reach.
- Wayfair can leverage its customer data and advanced analytics to personalize the shopping experience, target specific consumer segments, and offer tailored recommendations, thereby increasing conversion rates.
- Expanding into international markets where the e-commerce industry is growing rapidly can allow Wayfair to tap into new revenue streams.
Threats
- Intense competition from both established retailers and emerging e-commerce players poses a threat to Wayfair's market share and profitability.
- Economic downturns or fluctuations in consumer spending patterns can negatively impact Wayfair's sales and financial performance.
- Changes in government regulations and trade policies, including tariffs and customs duties, can affect Wayfair's supply chain and increase operational costs.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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