1.88
+0.53%
Close of 9 Nov 2026, in EUR
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About Pierre et Vacances
Its shares trade on Euronext Paris under the ticker VAC.PA. It has been listed since 11 June 1999. In the fiscal year to 30 September 2025, it reported revenue of €1.87bn and net income of €33.5m. At that date it held total assets of €3.85bn and shareholders' equity of −€342.1m.
Pierre & Vacances SA is engaged in developing leisure and holiday concepts. The company is headquartered in Paris, Ile-De-France. The properties are located in continental France, French Antilles, Switzerland, the Netherlands, Germany, Belgium, Italy and Spain. The firm's two main divisions are Pierre & Vacances Tourisme Europe and Center Parcs Europe and it provides tourism services through five brands: Adagio, Adagio Access, Maeva, Center Parcs and Sunpark. Pierre et Vacances SA is also active in the property development sector via the subsidiaries PV-CP Support Services BV, Pierre & Vacances Investissement XXXXVIII and Pierre & Vacances Investissement XXXXIX. On 15 May, 2013 it announced the off-plan sales agreement for sporting and leisure facilities was signed with a semi-public company for EUR 130 million.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 11 Jun 1999
- Employees
- 12,597
- Website
- groupepvcp.com ↗
Leadership
Pay as last reported
- Mr. Georges SampeurIndependent Non-Executive Chairman of the Board€300,030
- Mr. Franck GervaisChief Executive Officer, Executive Director, since 2021€1.1m
- Mr. Thierry AmiraultDirector - Representing employees
- Mr. Jerome LoustauDirector€64,000
- Mr. Amos OuattaraDirector€64,000
- Mr. Pascal SavaryDirector€64,000
- Ms. Victoire AubryIndependent Director
- Ms. Claire GagnaireIndependent Director€74,000
- Dr. Delphine GrisonIndependent Director€64,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Pierre et Vacances SA has a strong brand recognition and a well-established market presence. It has been a key player in the tourism and holiday industry for several years. This brand strength brings credibility and attracts a large customer base.
- The company offers a wide range of accommodation options, including apartments, holiday homes, and resorts, catering to various customer preferences. This diverse portfolio allows Pierre et Vacances SA to target different market segments and provide personalized experiences.
- Pierre et Vacances SA has a strong focus on customer service, ensuring customer satisfaction through prompt responses, quality accommodations, and dedicated support. This commitment to excellent service enhances customer loyalty and repeat bookings.
Weaknesses
- The company heavily relies on the performance of the tourism industry, making it vulnerable to fluctuations in travel trends, economic conditions, and political stability. External factors beyond its control can impact Pierre et Vacances SA's revenue and profitability.
- Pierre et Vacances SA operates primarily in Europe, limiting its geographical diversification. This exposes the business to regional risks, such as changing travel regulations, competitive pressures, and seasonality effects, which may hinder its growth potential.
- The company heavily invests in property development and management, which requires significant capital expenditures upfront. This high initial investment can strain financial resources and restrict expansion opportunities.
Opportunities
- The growing trend of experiential travel presents an opportunity for Pierre et Vacances SA to enhance its offerings and provide unique and immersive holiday experiences. By adapting to evolving customer preferences, the company can tap into new market segments.
- Expansion into emerging markets, such as Asia and South America, can help Pierre et Vacances SA diversify its revenue streams and reduce reliance on the European market. These regions show potential for tourism growth and represent untapped market potential.
- Partnerships with local attractions, tour operators, and travel agencies can strengthen Pierre et Vacances SA's value proposition by offering bundled packages and exclusive experiences. Collaboration with well-known brands or influencers can also boost brand visibility and attract new customers.
Threats
- Intense competition within the tourism and holiday industry poses a threat to Pierre et Vacances SA. Rival companies, including hotel chains, online travel agencies, and vacation rental platforms, can attract customers with aggressive pricing strategies and innovative offerings.
- Changes in consumer preferences and behaviors may impact Pierre et Vacances SA's business model. Shifts towards alternative accommodations, online booking platforms, or eco-friendly travel practices can disrupt traditional tourism practices if not quickly adapted.
- Global events, such as natural disasters, pandemics, or political crises, can significantly disrupt travel patterns and demand for holiday accommodations. Pierre et Vacances SA must be prepared to handle such unforeseen events and manage the associated risks effectively.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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