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Upexi UPXI · USD

Consumer Staples · US listing · 🇺🇸 United States

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0.66

+3.83%

Close of 9 Nov 2026, in USD

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About Upexi

From its filings with the US Securities and Exchange Commission

SEC filings

Upexi is based in Tampa, Florida and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker UPXI. The SEC classifies its business as finance services. In the fiscal year to 30 June 2026, it reported revenue of $25.0m and a net loss of $246.1m. At that date it held total assets of $180.1m and shareholders' equity of −$53.8m.

In its own words

We are in the cryptocurrency industry and the management of cash assets through a cryptocurrency portfolio, primarily focused in Solana tokens and generating a yield from the treasury, primarily through staking of those tokens. We continue to be brand owners, selling our products wholesale and direct to consumers. Distribution and fulfillment of our products is done by a third-party specializing in these services.

Early in 2025, we updated and modified our cash management and treasury strategy to include holding digital currency assets directly on our balance sheet. This was a shift from before when we held excess cash primarily in FDIC-insured interest-bearing accounts. The change to adopt this strategy results from our intention to obtain the highest yield on excess cash and benefit from potential price appreciation. Under our new approach, our treasury policy focuses primarily on Solana (“SOL”). The approach involves applying a public-market treasury model to an asset that is considered earlier in its lifecycle than Bitcoin with respect to development, usage, and institutional adoption. Management will focus its resources on this digital asset strategy and a significant portion of the balance sheet will be allocated to holding Solana in the Company’s digital asset treasury. We will stake the vast majority of the Solana in our treasury to earn a staking yield and turn the treasury into a productive asset. Currently we are staking approximately 95% of our SOL treasury, and intend to maintain a similar or higher percentage going forward.

Quoted from its 10-K, filed 17 Sept 2026. Read the filing on SEC.gov ↗

Company facts

Sector
Consumer Staples
Industry
Personal Care Products
Listed since
24 Jun 2021
Employees
95
Website
upexi.com ↗
Head office
3030 N. ROCKY POINT DRIVE, TAMPA, FL
Incorporated in
DE
Classification
Finance Services
Filer status
Non-accelerated filer<br>Smaller reporting company

Leadership

Pay as last reported

  • Mr. Allan MarshallChairman of the Board, Chief Executive Officer, since 2019$1.1m
  • Mr. Andrew NorstrudChief Financial Officer, Director, since 2020$250,000
  • Mr. Lawrence DuganIndependent Director$27,000
  • Dr. Gene SalkindIndependent Director$25,000
  • Mr. Thomas WilliamsIndependent Director$25,000
  • Mr. Valter PintoInvestor Relations, since 2023

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Company has a SaaS programmatic advertising technology for lower cost per acquisition.
  • Operates in Consumer Staples sector with brands like VitaMedica and Tytan Tiles.
  • Owns branded products and operates in Recommerce segment for buying and selling products.

Weaknesses

  • Company has only 95 employees, which may limit operational capacity.
  • IPO occurred in 2021, indicating a relatively new public company.
  • Relies on in-house SaaS technology which may require significant maintenance.

Opportunities

  • Expanding portfolio of brands could increase market reach and revenue.
  • Growth in direct-to-consumer and Amazon brand markets offers expansion potential.
  • Cross-selling opportunities from accumulated consumer data can enhance sales.

Threats

  • Dependence on Amazon and eCommerce platforms may expose the company to platform risks.
  • Competition in Consumer Staples sector could impact market share.
  • Untrusted source description may lead to inaccurate information about company operations.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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