184.10
+1.49%
Close of 9 Nov 2026, in CHF
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About Swatch Group
Its shares trade on SIX under the ticker UHR.SW. It has been listed since 10 August 2001. In the fiscal year to 31 December 2025, it reported revenue of CHF 6.28bn and net income of CHF 3.0m. At that date it held total assets of CHF 13.38bn and shareholders' equity of CHF 11.56bn.
The Swatch Group AG engages in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. The company is headquartered in Biel, Bern. The company went IPO on 2001-08-10. The Company’s activities are divided into two core business segments: Watches and Jewelry, as well as Electronic Systems. The Watches and Jewelry segment includes the production and sale of branded watches, jewelry and quartz movements, notably the brands Breguet, Harry Winston, Blancpain, Glashuette Original, Jaquet Droz, Leon Hatot, Omega, Longines, Rado, Union Glashuette, Tissot, Balmain, Certina, Hamilton, Calvin Klein watches and jewelry, Swatch and Flik Flak. The Electronic Systems segment includes the production and marketing of electronic components, notably batteries and sports timing equipment. The firm also supplies products from these segments to third-party watchmakers. Swatch Group SA is represented worldwide through its subsidiaries and distributors, notably Tourbillion and Hour Passion, and operates Swiss production plants in Boncourt, Grenchen and Villeret.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 10 Aug 2001
- Employees
- 36,089
- Website
- swatchgroup.com ↗
Leadership
Pay as last reported
- Dr. Nayla HayekChairwoman of the Board of Director, since 1995CHF 3.2m
- Mr. Georges HayekPresident of the Executive Group Management Board, Chief Executive Officer, Member of the Board of Directors, since 2003CHF 5.0m
- Mr. Ernst TannerVice Chairman of the Board of Director, since 1995CHF 160,998
- Dr. Thierry KenelChief Financial Officer, Member of the Executive Group Management Board
- Mr. Lionel MarcaVice President - Operations Blancpain and Head of Manufacturing, Swatch Group Watch Prestige Brands, Member of the Extended Group Management Board
- Dr. Marc HayekMember of the Executive Group Management Board, Member of the Board of Directors, since 2002CHF 84,487
- Mr. Raynald AeschlimannMember of the Executive Group Management Board
- Mr. Matthias BreschanMember of the Extended Group Management Board
- Mr. Pierre-Andre BuehlerMember of the Executive Group Management Board
- Mr. Damiano CasafinaMember of the Executive Group Management Board
- Mr. Stephen DeLucchiMember of the Extended Group Management Board
- Mr. Sylvain DollaMember of the Executive Group Management Board
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 73
- Environment
- 99
- Social
- 99
- Governance
- 22
- Direct emissions (scope 1)
- 17,002 t
- Energy emissions (scope 2)
- 44,487 t
- Value chain emissions (scope 3)
- 1,218,000 t
- Women in the workforce
- 49%
- Carbon reduction policy
- Yes
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Strong brand portfolio: Swatch Group AG owns a diverse portfolio of well-established watch brands, including Swatch, Omega, Longines, Tissot, and others, providing a competitive advantage in the market.
- Innovative technology and design: The company is known for its continuous focus on technological advancements and creative designs, allowing it to stay ahead in the industry.
- Global presence and distribution network: Swatch Group has a wide geographical presence, with an extensive distribution network across multiple countries, enabling it to reach a large customer base.
Weaknesses
- Dependence on traditional watches: Swatch Group's revenue heavily relies on sales of traditional wristwatches, which could be a weakness in a market where smartwatches and wearables are gaining popularity.
- Vulnerable to economic fluctuations: As a luxury goods company, Swatch Group's performance can be affected by economic downturns, reducing consumer purchasing power for luxury items.
- Manufacturing limitations: The company's manufacturing processes are complex and require skilled labor, making it difficult to quickly scale up production to meet increasing demand.
Opportunities
- Growing demand for luxury products in emerging markets: Swatch Group can tap into the potential of expanding luxury goods markets in countries like China, India, and Brazil.
- Diversification into smartwatches: The company can develop innovative smartwatches to capture a share of the growing market for wearable technology.
- E-commerce and direct-to-consumer sales: Expanding online presence and selling directly to customers via e-commerce platforms can help Swatch Group reach a wider audience and increase profitability.
Threats
- Intense competition: The watch industry is highly competitive, with numerous global and local players vying for market share, which can put pressure on Swatch Group's sales and profitability.
- Counterfeit products: Swatch Group faces the risk of counterfeit watches, which not only impacts its brand image but also results in revenue loss.
- Changing consumer preferences: Shifting consumer trends and preferences towards alternative fashion accessories or digital devices may pose a threat to the demand for traditional wristwatches.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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