5.28
+3.73%
Close of 9 Nov 2026, in USD
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About Under Armour Inc C
From its filings with the US Securities and Exchange Commission
Under Armour Inc C is based in Baltimore, Maryland and is incorporated in Maryland. Its shares trade on NYSE under the ticker UA. The SEC classifies its business as apparel & other finishd prods of fabrics & similar matl. In the fiscal year to 31 March 2026, it reported revenue of $4.97bn and a net loss of $495.6m. At that date it held total assets of $4.42bn and shareholders' equity of $1.41bn.
Our principal business activities are the design, development, marketing and global distribution of branded performance apparel, footwear and accessories for men, women and youth. Our performance products are engineered with performance-driven materials and technologies, spanning a wide range of designs and styles for use in diverse climates. Our products are worn by athletes at all levels, from youth to professional, across multiple sports worldwide as well as by consumers who embrace active and performance-oriented lifestyles.
We generate net revenues from the sale of our products to national, regional, independent and specialty retailers and distributors worldwide. We also generate net revenues through our direct-to-consumer channel, which includes our owned Brand and Factory House stores and e-commerce platforms. We are focused on driving sustainable long-term growth and profitability through increased demand for our core product categories, continued expansion of our direct-to-consumer capabilities and strategic development of our global wholesale network.
Our strategic priorities are focused on elevating brand positioning, simplifying and scaling our operating model, accelerating innovation and enhancing global go‑to‑market execution. Execution of these priorities depends, in part, on our ability to deliver against strategic initiatives across key areas of the business, including North America, our largest market.
Quoted from its 10-K, filed 19 May 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Textiles, Apparel & Luxury Goods
- Listed since
- 7 Apr 2016
- Employees
- 14,100
- Website
- underarmour.com ↗
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Under Armour offers diverse product lines including compression and fitted apparel for all genders.
- The company operates in key markets across the US, Europe, and Asia-Pacific regions.
- Under Armour's brand portfolio includes popular lines like HeatGear and ColdGear for performance apparel.
Weaknesses
- Under Armour's wholesale channel reliance may limit direct consumer engagement.
- The company faces competition in the Consumer Discretionary sector with multiple established brands.
- Employee count of 14,100 may indicate operational inefficiencies in scaling.
Opportunities
- Expanding e-commerce presence can increase direct-to-consumer sales globally.
- Growing demand for performance apparel in emerging markets like Latin America presents growth potential.
- Strategic partnerships with sports teams could enhance brand visibility and sales.
Threats
- Intensifying competition in the Consumer Discretionary sector challenges market share.
- Economic downturns in key regions like Europe and Asia-Pacific could reduce consumer spending.
- Rising material costs in the Materials industry may impact profit margins.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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