111.00p
+8.82%
Close of 9 Nov 2026, in pence
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About TruFin
Its shares trade on LSE under the ticker TRU.L. It has been listed since 21 February 2018. In the fiscal year to 31 December 2025, it reported net income of £11.6m. At that date it held total assets of £62.3m and shareholders' equity of £49.6m.
TruFin Plc engages in the provision of niche ledning and early payment services. The firm provides lending, technology, and service solutions to the supply chain finance, invoice finance and discounting markets. The company operates through two businesses: Oxygen Finance and Satago. Oxygen Finance offers an early payment technology platform to the public and private sectors. The company enables the clients to make early payments to their suppliers. Satago offers an invoice finance system that helps businesses manage cash flow. The company automates reminders and reports on unpaid invoices.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Financials
- Industry
- Diversified Financial Services
- Listed since
- 21 Feb 2018
- Employees
- 160
- Website
- trufin.com ↗
Leadership
Pay as last reported
- Mr. Steven BaldwinIndependent Non-Executive Chairman of the Board£100,000
- Mr. James van Den BerghChief Executive Officer, Executive Director, since 2017£521,000
- Mr. Anders WilhelmsenNon-Executive Director£60,000
- Mr. Sean BrennanIndependent Non-Executive Director
- Ms. Penelope JuddSenior Independent Non-Executive Director£70,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- TruFin PLC has a strong and experienced management team that possesses in-depth knowledge of the financial services industry. This expertise enables them to make informed decisions and execute effective strategies.
- The company has a diversified portfolio of subsidiaries, including Satago, Distribution Finance Capital, and Oxygen Finance, which provide a range of specialized financial services. This diversification minimizes risks associated with reliance on a single revenue stream.
- TruFin PLC has established a robust network and strong relationships with key stakeholders, including clients, investors, and industry partners. This network provides opportunities for collaboration, expansion, and business growth.
Weaknesses
- TruFin PLC operates in a highly competitive market where it faces intense competition from established financial services providers as well as emerging fintech startups. This competition poses challenges in terms of market share retention and customer acquisition.
- The company's financial performance is subject to market volatility and economic fluctuations. This sensitivity exposes TruFin PLC to potential financial risks and uncertainties that may impact its profitability and growth prospects.
- TruFin PLC's relatively small size compared to some of its competitors limits its ability to invest in extensive marketing campaigns and research and development initiatives, which may hinder its market reach and innovation capabilities.
Opportunities
- The growing demand for specialized financial services and the increasing adoption of digital platforms provide opportunities for TruFin PLC to expand its customer base and market presence.
- Strategic partnerships and collaborations with fintech startups and technology providers can enable TruFin PLC to leverage innovative solutions and enhance its product offerings, gaining a competitive edge in the market.
- Expansion into new geographical markets and diversification of services can further broaden TruFin PLC's revenue streams and reduce its dependence on a specific sector or region.
Threats
- Regulatory changes and compliance requirements in the financial services industry pose potential challenges for TruFin PLC. Keeping up with evolving regulations and ensuring adherence to compliance standards may increase operational costs and create regulatory risks.
- Cybersecurity threats and data breaches are significant concerns for the financial services sector, and TruFin PLC is not immune to these risks. Protecting sensitive customer information and maintaining robust security measures are essential to mitigate potential damages to the company's reputation and financial losses.
- The global economic climate and geopolitical factors can impact the stability of financial markets and pose risks to TruFin PLC's operations. Economic recessions, trade disputes, and political instability in key markets may affect customer demand, investment activities, and overall business performance.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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