2.15
+7.50%
Close of 9 Nov 2026, in USD
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About Taboola.com
From its filings with the US Securities and Exchange Commission
Taboola.com is based in New York, New York and is incorporated in Israel. Its shares trade on Nasdaq under the ticker TBLA. The SEC classifies its business as computer programming, data processing, etc.. In the fiscal year to 31 December 2025, it reported revenue of $1.91bn and net income of $42.3m. At that date it held total assets of $1.61bn and shareholders' equity of $907.2m. By region, United States accounted for 47.6%, followed by Rest of the World at 34.6% and Germany at 8.4%.
We empower businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola began operations in 2007 and our technology provides significant value to both digital property partners and Advertisers. Digital properties use our technology platforms to achieve their business goals, such as driving new audiences to their sites and apps, or increasing engagement on site. We also provide a meaningful monetization opportunity to digital properties by matching relevant advertising to their audience in real time. Unlike walled gardens, we are a business-to-business, or B2B, company with no competing consumer interests. We only interact with consumers through our partners’ digital properties, hence we do not compete with our partners for user attention. Our motivations are aligned. When our partners win, we win, and we grow together.
We empower Advertisers to leverage our proprietary AI-powered performance advertising platform to reach targeted audiences utilizing effective ad formats across digital properties.
We generate revenues primarily when people (consumers) click on, purchase from or, in some cases, view the ads that appear within our partners’ digital experiences via our performance AI engine. Advertisers pay us for those clicks, purchases or impressions, and we share the resulting revenue with the digital properties who display those ads and generate those clicks and downstream consumer actions.
Quoted from its 10-K, filed 25 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- Listed since
- 30 Jun 2021
- Employees
- 2,000
- Website
- taboola.com ↗
- Head office
- 16 MADISON SQUARE WEST, 7TH FL., NEW YORK, NY, 10010
- Incorporated in
- L3
- Classification
- Services-Computer Programming, Data Processing, Etc.
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Zvi LimonNon-Executive Independent Chairman of the Board, since 2018$332,750
- Mr. Eldad ManivPresident, Chief Operating Officer$7.0m
- Mr. Adam SingoldaFounder, Chief Executive Officer, Director$10.5m
- Mr. Stephen WalkerChief Financial Officer$5.7m
- Ms. Kristy SundjajaChief People Officer$2.3m
- Mr. Lior GolanChief Technology Officer$4.9m
- Ms. Monica MijaleskiDirector$227,500
- Ms. Deirdre BigleyIndependent Director$237,500
- Ms. Lynda ClarizioIndependent Director$235,250
- Mr. Nechemia PeresIndependent Director$238,750
- Mr. Richard ScanlonIndependent Director$247,500
- Mr. Erez ShacharIndependent Director$246,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Market Leader: Taboola.com Ltd is a dominant player in the content recommendation industry, enjoying a significant market share.
- Vast Publisher Network: The company has established relationships with numerous high-profile publishers, giving them a broad reach and access to a large audience.
- Innovative Technology: Taboola.com Ltd utilizes advanced algorithms and data analytics to deliver personalized and relevant content recommendations, enhancing user experience.
Weaknesses
- Dependency on Advertising Revenue: The majority of Taboola.com Ltd's revenue comes from advertising, making them susceptible to fluctuations in the advertising market.
- Negative User Experience: Some users find the content recommendations intrusive or irrelevant, leading to potential dissatisfaction and decreased engagement.
- Limited Geographical Presence: Although operating globally, Taboola.com Ltd's presence is stronger in certain regions, limiting their potential expansion opportunities.
Opportunities
- Growing Digital Advertising Industry: The increasing digital ad spend presents an opportunity for Taboola.com Ltd to further capitalize on their content recommendation services.
- Expansion into New Verticals: Taboola.com Ltd can explore partnerships and expansion into new industries, such as e-commerce or news, diversifying their revenue streams.
- Enhanced Personalization Capabilities: Investing in further research and development can improve the personalization of content recommendations, attracting more users and advertisers.
Threats
- Intense Competition: Taboola.com Ltd faces strong competition from other content recommendation platforms, which could potentially erode their market share.
- Ad-blocking Software: The popularity of ad-blocking software poses a threat to Taboola.com Ltd's revenue stream as it can hinder the delivery of content recommendations to users.
- Regulatory Changes: Changes in regulations related to data privacy and online advertising practices may affect Taboola.com Ltd's operations and impact their profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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