0.47
-2.08%
Close of 9 Nov 2026, in AUD
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About Southern Cross Media Group
Its shares trade on ASX under the ticker SXL.AX. It has been listed since 17 November 2005. In the fiscal year to 30 June 2026, it reported revenue of A$1.11bn and a net loss of A$13.1m. At that date it held total assets of A$1.83bn and shareholders' equity of A$363.3m.
Southern Cross Media Group Ltd. engages in the provision of entertainment media solutions. The company is headquartered in South Melbourne, Victoria. The company went IPO on 2005-11-17. The firm operates through two segments: Audio and Television. Audio segment comprises of metro and regional radio, podcasting and other related businesses. Television segment comprises its regional television business. The company owns approximately 86 radio stations plus an additional 10 digital radio stations across metropolitan and regional Australia and represents an additional 36 regional radio stations. The company broadcasts approximately 92 free to air TV signals across regional Australia with Nine Network, Seven Network and Network Tens programming. Its audio and visual brands are supported by social media, live events, video, online and mobile assets that deliver national and local entertainment and news content.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Communication Services
- Industry
- Media
- Listed since
- 17 Nov 2005
- Employees
- 2,500
- Website
- southerncrossaustereo.com.au ↗
Leadership
Pay as last reported
- Mr. Heith Mackay CruiseNon-Executive Independent Chairman of the BoardA$199,500
- Mr. John KellyChief Executive Officer, Managing Director, Executive Director, since 2016A$875,763
- Mr. Toby PotterChief Financial Officer
- Mr. Stephen HaddadChief Operating OfficerA$529,294
- Ms. Rebecca AcklandChief People and Culture Officer
- Mr. Dave CameronChief Content OfficerA$555,572
- Mr. Seb RennieChief Commercial OfficerA$528,156
- Ms. Sarah TinsleyCompany Secretary, Chief Legal Officer
- Ms. Carole CampbellNon-Executive Independent DirectorA$171,125
- Ms. Marina GoNon-Executive Independent Director
- Mr. Ido LefflerNon-Executive Independent DirectorA$163,625
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 54
- Environment
- 33
- Social
- 63
- Governance
- 64
- Direct emissions (scope 1)
- 430 t
- Energy emissions (scope 2)
- 3,857 t
- Value chain emissions (scope 3)
- 23,710 t
- Women in the workforce
- 52%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Southern Cross Media Group Ltd has several strengths that contribute to its success. Firstly, the company has a strong market presence and brand recognition. This allows it to attract a large customer base and maintain a competitive edge in the media industry. Additionally, Southern Cross Media has a diversified revenue stream, with a mix of advertising, radio, and television operations. This diversification helps to mitigate risks and provides stability to the company's financial performance.
- Another strength of Southern Cross Media is its extensive network of media assets and broadcasting capabilities. The company owns and operates multiple radio stations and television channels across Australia. This network allows Southern Cross Media to reach a wide audience and effectively target various customer segments. Furthermore, the company has a talented and experienced management team, which enables it to make strategic decisions and adapt to changing market dynamics.
Weaknesses
- Despite its strengths, Southern Cross Media also faces certain weaknesses. One of the key weaknesses is its heavy reliance on advertising revenue. Fluctuations in the advertising market can significantly impact the company's financial performance. Additionally, Southern Cross Media has a limited international presence, primarily focusing on the Australian market. This narrow geographical focus may restrict the company's growth opportunities in the global media industry.
- Another weakness of Southern Cross Media is its susceptibility to regulatory changes. As a media company, it operates within a highly regulated environment, and changes in regulations can have a substantial impact on its operations and profitability. This adds a layer of uncertainty and risk to the company's business model.
Opportunities
- Southern Cross Media has several opportunities for growth and expansion. Firstly, the company can leverage its existing media assets and capabilities to explore digital and online platforms. The growing trend of internet-based media consumption provides an opportunity for Southern Cross Media to reach a broader audience and diversify its revenue streams. Furthermore, the company can consider strategic partnerships or acquisitions to expand its market presence both within Australia and internationally.
- Another opportunity for Southern Cross Media lies in the increasing demand for targeted advertising and personalized content. By leveraging its extensive customer database and analytics capabilities, the company can offer advertisers more effective and tailored advertising solutions. This can attract additional advertising revenues and strengthen its competitive position in the market.
Threats
- Southern Cross Media faces certain threats that could potentially impact its performance. One of the significant threats is the intense competition within the media industry. Competitors with strong market positions and financial resources may challenge Southern Cross Media's market share and pricing power. Additionally, technological advancements and changing consumer preferences pose a threat to traditional media platforms, including radio and television. The company needs to continuously innovate and adapt to these changes to remain relevant in the industry.
- Another threat comes from economic downturns and fluctuations in consumer spending. During times of economic uncertainty, advertisers may reduce their advertising budgets, which can negatively affect Southern Cross Media's revenues. Moreover, regulatory changes, such as restrictions on advertising or content regulations, can also pose risks to the company's operations and profitability.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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