15.04
+3.94%
Close of 9 Nov 2026, in USD
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About Smith & Wesson Brands
From its filings with the US Securities and Exchange Commission
Smith & Wesson Brands is based in Maryville, Tennessee and is incorporated in Nevada. Its shares trade on Nasdaq under the ticker SWBI. The SEC classifies its business as ordnance & accessories, (no vehicles/guided missiles). In the fiscal year to 30 April 2026, it reported revenue of $523.8m and net income of $18.5m. At that date it held total assets of $512.8m and shareholders' equity of $376.6m.
We are one of the world’s leading manufacturers and designers of firearms. We manufacture a wide array of handguns (including revolvers and pistols), long guns (including modern sporting rifles, pistol caliber carbines, and lever-action rifles), handcuffs, firearm suppressors, and other firearm-related products for sale to a wide variety of customers, including firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, individuals desiring home and personal protection, law enforcement and security agencies and officers, and military agencies in the United States and throughout the world. We sell our products under the Smith & Wesson and Gemtech brands. We manufacture our products at our facilities in Maryville, Tennessee; Springfield, Massachusetts; and Houlton, Maine. We also sell our manufacturing services under our Smith & Wesson and Smith & Wesson Precision Components brands to other businesses to attempt to level-load our factories.
Smith & Wesson was founded in 1852 by Horace Smith and Daniel B. Wesson. Mr. Wesson purchased Mr. Smith’s interest in 1873. The Wesson family sold Smith & Wesson to Bangor Punta Corp. in 1965. Lear Siegler Corporation purchased Bangor Punta in 1984, thereby acquiring ownership of Smith & Wesson. Forstmann Little & Co. purchased Lear Siegler in 1986 and sold Smith & Wesson shortly thereafter to Tomkins Corporation, an affiliate of U.K.-based Tomkins PLC. We purchased Smith & Wesson from Tomkins in 2001 and renamed our company Smith & Wesson Holding Corporation.
Quoted from its 10-K, filed 17 Jun 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Consumer Discretionary
- Industry
- Leisure Products
- Listed since
- 14 Oct 1998
- Employees
- 46
- Website
- smith-wesson.com ↗
- Head office
- 1852 PROFFITT SPRINGS ROAD, MARYVILLE, TN, 37801
- Incorporated in
- NV
- Classification
- Ordnance & Accessories, (No Vehicles/Guided Missiles)
- Filer status
- Accelerated filer
Leadership
Pay as last reported
- Mr. Robert ScottIndependent Chairman of the Board, since 1999$355,061
- Mr. Mark SmithPresident, Chief Executive Officer, Director, since 2011$3.7m
- Ms. Deana McphersonChief Financial Officer, Executive Vice President, Treasurer, Assistant Secretary$1.5m
- Mr. Kevin MaxwellSenior Vice President, Chief Compliance Officer, General Counsel, Secretary$1.0m
- Mrs. Anita BrittIndependent Director$255,741
- Mr. Fred DiazIndependent Director$256,211
- Ms. Michelle LohmeierIndependent Director$244,901
- Mr. Barry MonheitIndependent Director$247,905
- Mr. Denis SuggsIndependent Director$246,155
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 53
- Environment
- 35
- Social
- 51
- Governance
- 73
- Direct emissions (scope 1)
- 5,901 t
- Energy emissions (scope 2)
- 10,602 t
- Women in the workforce
- 25%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Smith & Wesson Brands Inc (S&W) has a strong brand reputation and is recognized as a leading manufacturer of firearms and accessories in the United States. The company has a long-standing history in the industry, dating back to 1852.
- S&W has a diverse product portfolio, offering a wide range of firearms for various purposes such as personal protection, law enforcement, and sporting activities. This product diversity allows the company to cater to different customer segments and adapt to changing market demands.
- The company has established strategic partnerships with government agencies, law enforcement organizations, and military forces. These partnerships provide S&W with a steady demand for its products and contribute to its overall market position.
Weaknesses
- S&W relies heavily on the U.S. market, making it vulnerable to changes in domestic firearm regulations and legislation. Shifts in public opinion or regulatory measures could impact the company's sales and profitability.
- The negative associations surrounding firearms, particularly in relation to gun violence and public safety concerns, pose a reputational risk for S&W. This risk could lead to potential boycotts or decreased consumer trust in the brand.
- The company has faced legal challenges and controversy regarding product safety and the potential misuse of its firearms. These issues can impact the company's public image, customer perception, and potentially result in legal liabilities.
Opportunities
- Expanding into international markets presents an opportunity for S&W to diversify its revenue streams and reduce its dependence on the U.S. market. Growing demand for firearms in emerging economies or regions with relaxed gun laws could provide a new customer base for the company.
- Conducting research and development to innovate and introduce new firearm technologies can help S&W stay ahead of the competition and meet evolving customer preferences. For example, investing in smart gun technology or improved safety features can attract safety-conscious consumers and address concerns related to unauthorized access or accidents.
- Capitalizing on the growing interest in outdoor activities such as shooting sports and hunting, S&W can enhance its product offerings and marketing efforts targeting these specific segments. Promoting the recreational aspects of firearms can help diversify the company's customer base and strengthen its position in the market.
Threats
- Changing political landscape and potential shifts in firearm regulations or gun control measures pose a significant threat to S&W. The tightening of firearm laws or increased restrictions can impact the company's sales and profitability, requiring adaptation to comply with changing legislation.
- Intense competition within the firearms industry, both from domestic and international manufacturers, poses a threat to S&W's market share. Competitors offering similar or innovative products may attract customers and erode S&W's customer base.
- Public perception and social attitudes towards firearms can influence customer preferences and impact demand for S&W's products. Negative media coverage or public debates around gun control can result in decreased sales and constrain the company's growth prospects.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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