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Super Retail Group SUL.AX · AUD

Consumer Discretionary · ASX · 🇦🇺 Australia

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13.42

-2.04%

Close of 9 Nov 2026, in AUD

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About Super Retail Group

Its shares trade on ASX under the ticker SUL.AX. It has been listed since 6 July 2004. In the fiscal year to 30 June 2026, it reported revenue of A$4.20bn and net income of A$205.9m. At that date it held total assets of A$3.85bn and shareholders' equity of A$1.30bn.

Super Retail Group Ltd. engages in the retail and distribution of auto parts, tools, sports equipment, and apparel. The firm's principal activities include retailing of auto parts and accessories, tools and equipment; retailing of boating, camping, outdoor equipment, fishing equipment and apparel, and retailing of sporting equipment, bicycles, bicycle accessories and apparel. The firm's segments include Supercheap Auto (SCA), which is engaged in retailing of auto parts and accessories, tools and equipment; BCF, which is engaged in retailing of boating, camping, outdoor equipment, fishing equipment and apparel; Rebel, which is engaged in the retailing of sporting equipment and apparel, and Macpac, which is engaged in the retailing of apparel, camping and outdoor equipment. Rebel’s range of products includes fitness equipment, sports equipment, apparel and associated accessories.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Specialty Retail
Listed since
6 Jul 2004
Employees
12,000

Leadership

Pay as last reported

  • Ms. Judith SwalesNon-Executive Independent Chairman of the BoardA$173,442
  • Mr. Anthony HeraghtyGroup Managing Director, Chief Executive Officer, Executive Director, since 2015A$4.1m
  • Mr. David BurnsChief Financial OfficerA$1.8m
  • Ms. Su DuffeyChief Operating Officer
  • Mr. Kevin FigueiredoChief People and Safety Officer
  • Ms. Mandy RossChief Information and Digital Officer
  • Mr. Paul BradshawManaging Director - BCFA$1.5m
  • Ms. Cathy SeaholmeManaging Director - MacpacA$1.0m
  • Mr. Benjamin WardManaging Director - Supercheap AutoA$1.9m
  • Mr. Gary WilliamsManaging Director - RebelA$1.7m
  • Ms. Inga KirkmanActing Chief Legal Officer
  • Mr. Rory ScottChief Strategy and Customer Officer

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
84
Environment
84
Social
99
Governance
70
Direct emissions (scope 1)
1,492 t
Energy emissions (scope 2)
54,542 t
Women in the workforce
46.74%
Carbon reduction policy
Yes
Human rights policy
Yes

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Super Retail Group Ltd has a strong brand image and market presence in the retail industry.
  • The company has a diversified product portfolio with a wide range of offerings across multiple categories.
  • Super Retail Group Ltd benefits from economies of scale, allowing for cost efficiencies and competitive pricing.

Weaknesses

  • The company relies heavily on the Australian market, making it vulnerable to changes in local economic conditions.
  • Super Retail Group Ltd faces the challenge of competing with online retailers, which may impact their brick-and-mortar stores.
  • The company may face supply chain issues and disruptions, affecting product availability and customer satisfaction.

Opportunities

  • Super Retail Group Ltd can explore international expansion to tap into new markets and diversify their revenue streams.
  • The growing trend of outdoor and recreational activities presents an opportunity for the company to expand its product offerings in this segment.
  • Increasing consumer focus on health and wellness can be leveraged by Super Retail Group Ltd to introduce new products and services.

Threats

  • Intensifying competition in the retail industry puts pressure on Super Retail Group Ltd's market share and profitability.
  • Changes in consumer preferences and behavior, such as the shift towards online shopping, pose a threat to the company's traditional retail model.
  • Economic downturns and unstable market conditions can impact consumer spending and reduce demand for Super Retail Group Ltd's products.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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