0.13
-3.70%
Close of 9 Nov 2026, in AUD
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About Step One Clothing
Its shares trade on ASX under the ticker STP.AX. It has been listed since 1 November 2021. In the fiscal year to 30 June 2026, it reported revenue of A$63.7m and a net loss of A$6.4m. At that date it held total assets of A$48.6m and shareholders' equity of A$40.4m.
Step One Clothing Ltd. is a direct-to-consumer online retailer for underwear's. The company is headquartered in Melbourne, Victoria. The company went IPO on 2021-11-01. The firm offers a range of quality underwear that suits a range of body types. The Company’s underwear offerings include Boxer Briefs, Trunks and Boxer Brief +Fly. Its product features include UltraGlyde panels and Elastic 3D pouch. Its Boxer Brief is suited for customers with thicker legs, with an additional 3cm leg length. Its Trunks is suited for customers with leaner legs and junior age category. The company owns the designs for its innerwear and contracts the manufacture of its products in Asia for export to warehouses in Australia, the United Kingdom and the United States. Its subsidiaries include Step One Clothing Australia Pty Ltd, Step One Clothing UK Limited, Step One Clothing USA Inc. and Step One Production Pty Ltd.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 1 Nov 2021
- Employees
- 43
Leadership
Pay as last reported
- Mr. David GallopIndependent Non-Executive Chairperson of the BoardA$183,643
- Mr. Greg TaylorChief Executive Officer, Founder, Executive Director, since 2017A$674,346
- Mr. Nigel UnderwoodChief Financial OfficerA$453,052
- Mr. Michael ReddieExecutive Director, Chief Legal Officer, since 2021A$88,000
- Mr. William HundyCompany Secretary
- Mr. Richard DennisNon-Executive DirectorA$76,316
- Ms. Catherine ThompsonNon-Executive DirectorA$72,711
- Ms. Maddie SeacombeInvestor Relations
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Step One Clothing Australia Pty Ltd ensures quality control in Melbourne, Victoria.
- UltraGlyde panels and Elastic 3D pouch enhance product comfort and fit.
- Boxer Brief +Fly caters to diverse body types with specific design features.
Weaknesses
- Limited employee count of 43 restricts operational scalability.
- Reliance on Asian manufacturing for product export limits supply chain flexibility.
- Subsidiaries in UK and US face market entry challenges in competitive regions.
Opportunities
- Expanding into the United Kingdom market with Step One Clothing UK Limited.
- Growing demand for inclusive underwear designs in the United States market.
- Increasing sales through direct-to-consumer online retail model.
Threats
- Competition from established brands in the Australian retail sector.
- Economic downturns affecting consumer spending on discretionary items.
- Supply chain disruptions impacting product availability in key markets.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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