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Safestay SSTY.L · GBp

Consumer Discretionary · LSE · 🇬🇧 United Kingdom

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6.00p

0.00%

Close of 9 Nov 2026, in pence

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About Safestay

Its shares trade on LSE under the ticker SSTY.L. It has been listed since 2 May 2014. In the fiscal year to 31 December 2025, it reported revenue of £20.6m and a net loss of £10.1m. At that date it held total assets of £75.3m and shareholders' equity of £14.4m.

Safestay PLC operates and develops traveller accommodation under the Safestay brand in the United Kingdom. The principal activity of the Company consists of the operation of backpacker tourist hostels under the Safestay brand. The firm offers accommodation for a range of guests, including from school groups, young adults and backpackers to families. Its properties include Safestay London Elephant & Castle and Safestay York. Safestay London Elephant & Castle, located in John Smith House, has a range of accommodation options, including four, six and eight bunk bedded dorms with en-suite facilities, as well as single, twin, double and family bunk rooms with their own tea/coffee making facilities and large screen televisions. Safestay York, located in Micklegate House, has a range of accommodation options, including 4 to 12-bed bunk dorms with en-suite facilities, private rooms with twin bunks and their own tea or coffee-making facilities and 40-inch televisions, as well as double rooms with 19th century beds.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Hotels, Restaurants & Leisure
Listed since
2 May 2014
Employees
227

Leadership

Pay as last reported

  • Mr. Larry LipmanExecutive Chairman of the Board£120,000
  • Mr. Carlos SalasdualChief Financial Officer, Executive Director, Company Secretary, since 2025
  • Mr. Peter ZielkeChief Operating Officer, Executive Director, since 2023£126,000
  • Mr. Paul CumminsNon-Executive Director£36,000
  • Mr. Michael HirstNon-Executive Independent Director£35,000
  • Ms. Sarah WhiddettNon-Executive Independent Director£35,000

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Established brand presence in the hospitality industry.
  • Strong network of hostels across popular tourist destinations.
  • Focus on delivering quality service and comfortable accommodations.
  • Use of technology and online platforms for bookings and customer engagement.

Weaknesses

  • Vulnerable to economic downturns and fluctuations in travel demand.
  • Limited diversification in terms of accommodation types, primarily hostels.
  • Reliant on online reviews and ratings, potentially susceptible to negative feedback.
  • Lack of strong differentiation compared to competitors in terms of amenities and services.

Opportunities

  • Growing trend of budget travel and increasing demand for affordable accommodations.
  • Expansion into new markets and regions to reach a wider customer base.
  • Collaboration with local tour operators or travel agencies for package deals.
  • Upselling additional services or experiences to enhance customer satisfaction and revenue.

Threats

  • Intense competition from both traditional budget accommodations and sharing economy platforms.
  • Fluctuating exchange rates affecting international travel and demand.
  • Changing consumer preferences towards alternative accommodations like Airbnb.
  • Potential health crises, natural disasters, or political instability impacting travel patterns.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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