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+0.54%
Close of 9 Nov 2026, in USD
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About Sprout Social
From its filings with the US Securities and Exchange Commission
Sprout Social is based in Chicago, Illinois and is incorporated in Delaware. Its shares trade on Nasdaq under the ticker SPT. The SEC classifies its business as prepackaged software. In the fiscal year to 31 December 2025, it reported revenue of $457.5m and a net loss of $43.3m. At that date it held total assets of $523.1m and shareholders' equity of $203.4m. By business, Subscription brought in 99.0% of revenue, followed by Professional services and other at 1.0%. By region, Americas accounted for 79.9%, followed by EMEA at 15.3% and Asia Pacific at 4.8%.
With more than 5.22 billion global users consuming and sharing billions of posts per day, social media has fundamentally changed the customer experience and the way the world communicates. Social media has become mission-critical to the way organizations reach, engage and understand their target audience and customers. Billions of users are sharing their interests, opinions and values with their social networks every day and are using social media to communicate with and about businesses, organizations and causes on an unprecedented scale. Virtually every aspect of business has been impacted by social media, from marketing, sales, commerce and public relations to customer service, product and strategy, creating a need for an entirely new category of software and an entirely new system of record. We offer our customers a centralized, secure and powerful platform that can scale horizontally across an organization to drive maximum business value.
For over 15 years, Sprout Social has helped companies command their market on social media. As social has evolved from a marketing channel to a critical source of enterprise intelligence, our platform has evolved with it. Our human-centric AI and advanced analytics - powered by Trellis, our proprietary AI agent - deliver real-time social intelligence from more than 1 billion daily messages, driving impact quickly and boosting productivity. With straight-forward onboarding, powerful integrations, and ease of use, our platform is designed to scale to meet even the largest enterprise needs.
Quoted from its 10-K, filed 27 Feb 2026. Read the filing on SEC.gov ↗
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 13 Dec 2019
- Employees
- 1,362
- Website
- sproutsocial.com ↗
- Head office
- 131 SOUTH DEARBORN STREET, CHICAGO, IL, 60603
- Incorporated in
- DE
- Classification
- Services-Prepackaged Software
- Filer status
- Large accelerated filer
Leadership
Pay as last reported
- Mr. Justyn HowardExecutive Chairman of the Board , Co-Founder$7.9m
- Mr. Ryan BarrettoChief Executive Officer, Director, since 2016$7.5m
- Mr. Aaron RankinCo-Founder, Director$754,136
- Mr. Joe Del PretoChief Financial Officer, Treasurer, since 2017$4.0m
- Mr. Peter BarrisLead Independent Director$233,727
- Mr. Steven CollinsIndependent Director$242,477
- Ms. Raina MoskowitzIndependent Director$239,977
- Mr. William StanleyIndependent Director$229,977
- Ms. Karen WalkerIndependent Director$236,977
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 42
- Environment
- 28
- Social
- 75
- Governance
- 22
- Women in the workforce
- 51%
- Carbon reduction policy
- No
- Human rights policy
- Yes
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Sprout Social Inc. is a leading provider of social media management software with a strong market presence and brand recognition.
- The company offers a comprehensive suite of tools that enable businesses to effectively manage and analyze their social media presence.
- Sprout Social's software is user-friendly, intuitive, and regularly updated with new features, ensuring customers have access to the latest industry trends.
Weaknesses
- Sprout Social Inc. faces intense competition from other social media management software providers, which may limit its market share and growth potential.
- The company relies heavily on subscription-based revenue, making it vulnerable to economic downturns or customer churn.
- Customization options within Sprout Social's software may be limited compared to some competitors.
Opportunities
- The increasing importance of social media in business and marketing presents an opportunity for Sprout Social to capitalize on growing demand for its services.
- Expanding into international markets can provide new avenues for revenue growth and diversification.
- Developing strategic partnerships or acquisitions with complementary companies can enhance Sprout Social's offerings and reach a wider customer base.
Threats
- The rapidly evolving nature of social media platforms and algorithms can pose a threat to Sprout Social's ability to provide effective and up-to-date tools.
- Privacy and data protection regulations may impact Sprout Social's operations and increase compliance costs.
- Competitors introducing innovative features or pricing models could potentially lure customers away from Sprout Social.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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